Embrace new approaches for developing content

Pharma and MedTech organizations need to develop content for multiple new channels without growing the volume or costs exponentially.

High performers in the future will tackle how to create content with reuse and repurposing across channels in mind from the outset. And they will have a much more flexible construct for managing compliance.

Shawn Roman, Accenture’s Life Sciences Marketing & Digital lead, discusses innovative approaches life sciences companies are using to develop digital content.