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Loyalty becomes casualty of digital health

Digitally intense consumers see less differentiation among insurers.

HEALTH INSURERS MUST MAKE A DIGITAL LEAP

Health insurers must redefine consumer journeys as part of an integrated consumer experience across channels, rather than just digitizing today’s experiences via digital touchpoints. They must:

AUTHORS

Jean-Pierre Stephan
Jean-Pierre Stephan
Managing Director of Health CRM Solutions

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Brian Kalis
Brian Kalis
Managing Director of Digital Health

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Loren McCaghy
Loren McCaghy
Director of Consumer Engagement and Product Insight

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