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Loyalty becomes casualty of digital health

Digitally intense consumers see less differentiation with insurers

Health insurers must make a digital leap

Health insurers must redefine consumer journeys as part of an integrated consumer experience across channels, rather than just digitizing today’s experiences via digital touchpoints. They must:

Authors


Jean-Pierre Stephan
Managing Director of Health CRM Solutions

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Brian Kalis
Managing Director of Digital Health

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Loren McCaghy
Director of Consumer Engagement and Product Insight

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