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Digital infrastructure enables CPG companies to go beyond ERP

Technology platforms increasingly being used to better automate and integrate processes and enhance usability of solutions.

Overview

Technology platforms are increasingly being used to not only to better automate and integrate processes and enhance usability of solutions, but to support relationship interactions and strengthening connections among different “personas” such as Consumers, Retailers and Employees.

This has enabled new business models allowing enterprises to use more business partners and better integrate with their value chains both upstream and downstream. This is often done by moving some processes to the cloud, and operating in a networked fashion with externally managed services in a pay-per-use model.

Moreover, the advent of in-memory technologies and the ability to embed analytics into business process is also enabling the redesign of enterprise processes to shorten cycle times, implement sense and response virtuous loops, connect information along value chains and ultimately run a real-time business.