The talent marketplace is opening up for the front and back offices of a health enterprise. Crowdsourcing, labor platforms and virtual care platforms will change the way work is sourced, shared and delivered. Companies now can access more talent from sources outside of traditional employment to get specialized skills when needed. For instance, through online talent platforms, organizations can find people to support technology design and development, finance, human resources and administrative functions.
Online platforms make it easier to rapidly match supply and demand of skills to get work done on demand in a decentralized way. This is in contrast with rigid functional hierarchies of traditional healthcare enterprises. When organizations have greater flexibility to adapt as skillset needs change, they will be relevant, competitive and reduce labor expenses. Without a rigid hierarchy, in-house workers will be free to fill roles throughout the enterprise. Supply will be matched with demand like never before.
There are some possibilities for clinical work to be sourced online, but it is more challenging than for back office roles given regulatory barriers from labor laws in healthcare designed to ensure safety. The possibilities for efficiency and productivity are great, but questions remain: How can platforms have market-clearing functions that ensure clinicians are certified, qualified and will deliver quality? How will governance and safety measures work in a digital landscape? How soon will regulatory models evolve to suit a virtual model of care, especially when licensure is local? The rules must catch up, because the workforce marketplace is evolving at speed.