The hubbub around digital can obscure its real value to governments. But with the right digital tools and approach, you can achieve your mission—and it’s much easier than you think.
Digital can help you develop sophisticated services, analyze huge amounts of data, devise new ways of working and create an agile network of external partners. Your goal is simple: to continue to achieve your ongoing mission by focusing your spend on digital priorities that are delivered efficiently and proved analytically.
By focusing your digital spending on meeting, delivering and measuring your main objectives, you can deliver proven results in two ways. Firstly, you will improve governments’ effectiveness; secondly, you will enhance your relationships with citizens and businesses.
Smart investment in digital can improve your effectiveness by enabling informed decision making, improved operational efficiency and enhanced ways of working. And with increased dialogue, 24/7 access and a more personalized service, you can also increase your engagement with citizens.
To get the most from digital, think about what you want your end goal to be, and which solutions will work where. Complement traditional tools with digital ones, focus your effort and resources on one thing at a time, and build a new digital team.