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TECHNOLOGY VISION 2017 - TREND 5


The Uncharted

#TECHVISION2017

Technology for people

Businesses must write the new rules of engagement themselves

Businesses are not just creating new products and services; they’re shaping new digital industries. From technology standards, to ethical norms, to government mandates, in an ecosystem-driven digital economy, one thing is clear: a wide scope of rules still needs to be defined.

To fulfill their digital ambitions, companies must take on a leadership role to help shape the new rules of the game. Those who take the lead will find a place at or near the center of their new ecosystem, while those that don’t risk being left behind.

What's next
New Responsibilities

SETTING NEW STANDARDS

TAKING THE LEAD MEANS NEW RESPONSIBILITIES

To thrive, companies must shift from market taker to market shaper: not only will successful organizations blaze a new trail in products and services, but they will also have to set the guideposts for it – from ethical standards, to industry best practices, and beyond.

Forward-looking companies are paving the way by defining the new rules of the game #TechVision2017

Digital economy winners will have to take on new corporate responsibilities to shape emerging digital industries. To be successful, businesses must work with regulators, standards bodies, and other ecosystem stakeholders to educate, collaborate, and define the rules of a new digital industry.

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Trend 5

In 60 seconds

What's next
Great Opportunities

LEADING ON MULTIPLE FRONTS

REWRITING THE RULES OF ENGAGEMENT AND ENCOURAGING INNOVATION

Defining the rules for new digital industries is the new corporate responsibility – and with great responsibility comes great opportunity.

Businesses who take the lead can establish the rules for any new challengers in industries and ecosystems that are still emerging. And by demonstrating leadership in this space to customers, partners, and external agencies, organizations will enjoy expanded freedom and opportunities to innovate.

What's next
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TREND 5 REPORT

The Uncharted: Invent New Industries and Set New Standards

The new corporate responsibility comes with great opportunity. Find out how to Invent New Industries and Set New Standards in our trend report.

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