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Digital Analytics

ANALYTICS AS DIFFERENTIATOR

Today, nonprofits face complexity in coordinating across multiple organizations, challenges to fundraising potential and an explosion of technology. To survive, they must streamline their operations—and distinguish themselves in a crowded landscape. Data and analytics can be invaluable in helping address both of those goals.
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For nonprofits, the most significant obstacle to data and analytics isn’t technology. Those roadblocks are vanishing thanks to dramatic declines in storage costs, powerful and flexible Software-as-a-Service solutions, and open-source and cloud-based platforms.


The primary barrier? Organizational mindsets.

Quote Outline The real challenge is creating a data-driven culture, determining how to use and synthesize data effectively and meaningfully. And it doesn’t end. We are constantly utilizing the data to test new ways of reaching supporters.

Anne Marie Grey

–Anne-Marie Grey
Executive Director and CEO, USA for UNHCR

UNCHR
Quote Outline There is a fear about just using analytics, and thinking that everything is just a number. People are uncomfortable with that because it doesn’t pick up the whole story. You really need to look at the right numbers, and need to balance perspectives.

Anne Marie Grey

–Courtney Brown, PhD
Vice President of Strategic Impact, Lumina Foundation

Lumina

WHERE DOES YOUR NONPROFIT STAND?

Use the Accenture Nonprofit Analytics Maturity Model to self-assess your progress in the digital analytics journey.

Where does your nonprofit stand?

Non-profit Graph

WHAT WILL YOUR ORGANIZATION ACHIEVE?

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Quote Outline We are looking at using data and information responsibly to drive our decision making—and we are being good stewards of our funds because of that.

Courtney Brown

–Courtney Brown, PhD
Vice President of Strategic Impact, Lumina Foundation

Lumina


Quote Outline Over a seven-year period, we accrued $85 million with 25 percent more efficiency, 25 percent increase in students served and 35 percent graduation rate increase. We used data-driven process in student outcomes and operations. The ROI was a product of a virtuous cycle. I do believe that data in the absence of story are dead on arrival.

Dan Cardinali

–Dan Cardinali
President and CEO, Independent Sector

Independent Sector

BUILDING NONPROFIT INTELLIGENCE THROUGH ANALYTICS

Download our point of view about Digital Analytics for Nonprofits

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