CPG companies realize analytics is required to compete effectively. Yet few have succeeded in capturing the business value they expected. Often the challenge is data overload.
Our recent research shows companies have pockets of analytics capability but continue to struggle with fundamental issues.
Accenture believes these challenges can be addressed if companies take the time to develop an enterprise-wide analytics strategy and underpin it with an operating model designed to harness the power of analytics.
Accenture surveyed executives at more than 90 large, global CPG companies and explored three important dimensions of their journey toward building an analytics-driven organization.
Our goal in conducting the survey was to understand how CPG companies around the world are structuring analytics-driven organizations and “infusing” analytics into the decision-making processes.