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Digital Transformation Survey

Accenture Digital survey reveals an imperative for CMOs to lead the way on digital transformation to delight customers and deliver business outcomes.

Overview

Based on the Accenture Interactive 2014 CMO Insights Survey, CMOs are selling themselves short. The question isn't whether CMOs can effectively take advantage of digital channels—they are proving they can—but whether they can be more visible change agents for digital transformation across the organization.

As every business becomes a digital business, C-suite executives will need to collaborate to drive successful digital transformation. No CMO wants to be left on the sidelines.

 

DOWNLOAD INFOGRAPHIC [PDF]

Seeing the Full Digital Opportunity

Digital Channel Effectiveness

High Performers Harness Digital Potential

Customer Experience Lags Behind

Biggest Barriers to Digital Integration

About the Research

Digital Transformation

Explore the links below to learn more about Digital Transformation.