As business confidence returns globally, the 2014 Accenture-Economist Intelligence Unit (EIU) research takes a look at how the European Union (EU) can benefit from the digital revolution and use it as a powerful lever to rebuild competitiveness.
We surveyed executives from the five largest EU economies—Germany, United Kingdom (UK), France, Italy and Spain—and found that their enthusiasm for leveraging digital technologies is less than that of C-suite executives outside the EU. For example, just 25 percent German executives say digital technologies offer a means of growing sales. This is alarming, especially, when 68 percent of the US executives and 77 percent of Chinese executives are focusing their investments in new digital technologies as a means to drive growth.
Our study also reveals that EU has high penetration rates across broadband, mobile and smartphones as well as strong e-government services. Thus, it is in a good position to exploit its strong performance in technology adoption to shape its economic future and competitive differentiation.