Business leaders looking for new sources of competitive advantage and agility are starting to embrace business design. And for good reason.
With broad applicability, business design allows companies to augment traditional problem-solving approaches with principles of design thinking to drive innovation. It provides a new way of looking at challenges, solving problems and understanding those they serve.
Many business leaders continue to confuse business design with other design methodologies. Once they dispel with four flawed assumptions, they will see its potential to improve the relevance of solutions they create, as well as the manner and speed with which they create them.DOWNLOAD THE POINT OF VIEW [PDF]