Brazil’s current crop of multinationals grew in an era of relatively protected domestic markets and before the acceleration in globalization and technology diffusion. Today, Brazil’s next wave of internationalizers face a dramatically different global landscape of opportunities and challenges. Yet attitudes and behaviors have been slow to change, resulting in the loss of important ground to competitors abroad.
Driven by improvements in technology and freer cross-border trade and investment, Brazilian companies now face the challenge of how to effectively build and maintain international operating models in a highly complex environment.
Our research uncovers:
Four conventionally accepted truths as myths that must be dispelled to facilitate improvements in the global competitiveness of Brazil’s firms. At their core, the persistence of these myths is due to an attachment to outdated mindsets that must be fundamentally questioned and updated. We show how some progressive Brazilian firms are succeeding to achieve just that.
Why Brazilian companies are ill-prepared to enter into or execute internationalization strategies. We offer actionable insights on the way ahead, based on primary research across Brazil’s successful and unsuccessful internationalisers.