Big Bang Disruption collapses Everett Rogers’s classic bell curve of five distinct customer segments for technology adoption—innovators, early adopters, early majority, late majority and laggards.
When Big Bang Disruptors take off, they do so quickly, rising and falling less like a curve and more like a shark’s fin. Now, there are only two market segments: trial users and everybody else.
In the Age of Devastating Innovation, executives can harness the power of Big Bang Disruption and protect their businesses by following 12 rules:
Watch a webinar replay with the authors of “Big Bang Disruption.” Or, read the webinar.
Disrupting the Smartphone Industry: an interview with ONEPLUS CEO Peter Lau - An article published in the June 9, 2015 issue of Forbes
How Philips thrived in Lighting's Big Crunch - An article published in the March 31, 2015 issue of Forbes
The 5 most disruptive innovations and CES 2015 – An article published in the January 9, 2015 issue of Forbes
Riding the Wave of 'Big Bang Disruption' – An article published in Volume 42, Number 3 issue of Strategy & Leadership.
Avoid Being a Victim of Your Own Innovation – An article published in the September 3, 2014 issue of Fast Company.
Why Internet Governance Should Be Left to the Engineers – An article published in the September 3, 2014 issue of The Washington Post.
How the Internet Saved the Artisan Producer – An article published in the September 2, 2014 issue of The Irish Times.
How the Internet Saved Handmade Goods – An article published in the August 28, 2014 issue of Harvard Business Review Blog.
Surviving Big-Bang Disruption: Four Strategies for Coping with Disruptive Technological Innovations – An article published in the March 2013 issue of Harvard Business Review.
"Everything you need from business school in one very direct book. Big Bang Disruption elegantly and simply identifies why innovation happens in some new companies and how you can embrace and harness this new way of thinking."
- DICK COSTOLO, CEO, Twitter
"Everyone has heard of the Innovator's Dilemma, but this book is about the Innovator's Nightmare. What should you do if your business is disrupted virtually overnight? Reading this book is the best action you can take to fend off a Big Bang Disruption."
- HAL VARIAN, Chief Economist, Google
"A fascinating insight. Read this book quickly because the rules of the innovation game change overnight in this brave new world set out by the authors."
- PAUL POLMAN, CEO, Unilever
"Big bangs are everywhere and are happening faster each year and with bigger impact. People in every industry would be well advised to follow the unconventional strategies outlined in this book. Big Bang Disruption got my company energized to innovate ahead of the curve and drive change rather than become victims."
- KANDY ANAND, President and CEO, Molson Coors International
"As Jaws was to summer blockbusters, Big Bang Disruption is to business cycles; it presents a playbook for new opportunities and new dangers. It's also as scary as Jaws but it's better to know what everyone else will soon see than to bury one's head in the sand and pretend these disruptors don't exist.."
- BLAIR LEVIN, Communications and Society Fellow, Aspen Institute
"People think in straight lines and are surprised when there is a sharp takeoff. Larry Downes and Paul Nunes teach us to anticipate exponential growth and think outside the line and onto the curve. Their observations on life and business are seminal for the way we work and live."
- ANDY LIPPMAN, Associate Director, MIT Media Lab
"Wow! Big Bang Disruption beautifully captures how technology has changed the speed and cycle of innovation. It is a primer on dizzying change in many industries and a strategy manual for any entrepreneur or CEO who must understand disruptive innovation to survive and prosper. A compelling must-read!"
- GARY SHAPIRO, President and CEO, Consumer Electronics Association
"With informative graphics, the authors deliver a groundbreaking outline for dealing with the inevitable increase in business disruptions caused by new technology."
- KIRKUS REVIEWS, Business and Economics
"Big Bang Disruption should be required reading for anyone attempting to launch a business or stay in business in the face of digitally enabled competition…"
- RESEARCH-TECHNOLOGY MANAGEMENT JOURNAL, Industrial Research Institute
The Accenture Institute for High Performance develops and publishes practical insights into critical management issues and global economic trends. Its worldwide team of researchers connects with Accenture's business leaders to demonstrate how organizations become and remain high performers through original, rigorous research and analysis.
Follow the latest disruptive technology observations by Paul Nunes and Larry Downes via their blog.