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Automotive Customer Journey Overview

Explore Automotive Customer Journey
Automotive Customer Journey Overview
Step 1 Awareness
Step 2 Conquest
Step 3 Purchase
Step 4 Usage
Step 5 Retention

With multiple online and offline touchpoints, digitalization and further technological innovations and new business models, the wish for customization and convenience reinforce the need to bring the new car buying experience to the next level.

The ultimate objective for every OEM is to exceed expectations of demanding consumers.

MEET DAVE

Dave will be our use case. He will help navigate you gain an understanding into the Automotive Consumer Journey by following him through it as though he was the consumer.

From awareness to retention, Dave's journey comprises multiple touchpoints, each one representing a unique opportunity for the OEM to "stand out from the crowd".

Name Digital Dave
Age 34
Job Marketing Department, Start up
Location Berlin
Marital Status Girlfriend, No Kids
Mobility 7 year old car & public transport

Dave wants to replace his old car with a new one that meets his needs.

Let's start with
a journey
Overview

Dave's Journey

From awareness to retention, Dave's journey comprises multiple touchpoints, each one representing a unique opportunity for the OEM to "stand out from the crowd".