Moving beyond a back-end tool for the enterprise, artificial intelligence (AI) is taking on more sophisticated roles within technology interfaces. From autonomous driving vehicles that use computer vision, to live translations made possible by machine learning, AI is making every interface both simple and smart–and setting a high bar for how future experiences will work.
AI is poised to act as the face of a company’s digital brand and a key differentiator – and become a core competency demanding of C-level investment and strategy.
Deploy AI well across company interfaces, and customers no longer need to understand complicated technology to use it: they can simply talk to, gesture at, or touch the AI that controls it.
AI is no longer about how your company does things – it’s who you are. #TechVision2017
In deploying contextual intelligence to an interface to make it truly intuitive, companies should aim to make the technology it’s supporting disappear. That opens doors to greater adoption of complicated tools, just by providing access to them through a simpler AI-enabled experience. Put simply, invisible technology gets more use.
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As AI takes on the primary role of interacting with both your customers and employees, it must be considered a core competency demanding of C-level investment and strategy.
Much more than just another technology tool to help increase efficiency or generate value, AI is no longer about how your company does things – it’s who you are.
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Artificial intelligence can make experiences simpler and more natural for customers and employees. Find out how that translates to big wins for enterprise in our trend report.