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Soaring into the next 100 years

Perspectives on the aerospace and defense industry.


After 100 years of commercial service, the aerospace and defense industry is entering a new and very different era. Powerful market forces and disruptive technologies are together creating new challenges and opportunities right across the A&D value chain, from commercial platforms to space products and services.


The aerospace and defense industry is reshaping to address a market subject to profound changes–both positive and negative. These range from flat defense budgets to booming demand for airlines, and from the explosion of big data to a shrinking pool of talent. The disruptive impacts of digital technologies are both compounding the challenges and increasing opportunities.


Aerospace and defense companies are undergoing a ‘digital coming of age’, focusing on how they can use digital to improve their performance across a wide range of business imperatives. That includes using digital to reduce cost, manage product lifecycles, deliver on time, achieve efficiencies and improve customer service. What’s more, demands for greater personalization, a focus on outcomes rather than products, the possibilities of analytics and big data, along with the development of ever-smarter machines, are all exerting a decisive influence on the industry’s evolution.


As they make their investments in digital capabilities, aerospace and defense companies need to carefully consider four key questions to make sure they achieve the returns they’re looking for:

1 – How can digital enhance touchpoints with customers, suppliers and employees?

2 – How can digital lower costs and accelerate delivery?

3 – How can digital help capture new business and/or extend existing business?

4 – How will future developments shape products and services?

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