Public transportation is essential to urban communities as 90 percent of citizens use it on a regular basis. Additionally, today’s travelers are always “connected” and their behaviors are changing rapidly. The usage of smartphones and social media is heightening the demand for more efficient transport services.
Our survey reveals that travelers want public transport providers to use technology to provide ticketless travel options, embrace social media and use it to communicate with them, and enhance the overall station experience.
Public transport providers must listen to the consumer voice by providing them with transit options that meet their increasing needs anytime, anywhere. By becoming more customer centric, they can maximize the demand for their services, ensure sustainable city development and uncover additional revenue streams.
The world’s population is increasingly based in cities. The mobility of citizens around as well as in and out of the urban areas is one of the toughest challenges cities face.
Public transportation providers have been underinvesting in infrastructure, and are under immense pressure to be the traveler’s “gateway” to the city.
Despite the opportunity that changing demands of travelers offer to unlock unused revenue streams, Public transport providers have shown limited ability to enhance services and expand revenue base.