The data is in and the findings are clear: The movement to mobility is in full throttle. Smartphones and tablets are the “power players” in consumer electronics products growth rates, helping consumers use their virtual network to access a growing portfolio of content, services and apps. The 2012 Consumer Electronics Trends Study shows consumers enthusiastically making their networked lives more robust: Connecting in more than one way and on multiple devices, consuming more content and doing it all on the go.
For five consecutive years, Accenture’s Electronics & High Tech industry group has studied preferences for consumer electronics products and services. This annual research is intended to help consumer technology executives better understand the purchase patterns and use of consumer technologies and to gain deeper insights into global differences.
Our 2012 study, which is based on a September 2011 survey of more than 10,000 consumers across 10 countries, presents this year’s research findings in detail and discusses the implications they have for companies looking to capitalize on the emerging opportunities in this era of the always-on, always-connected consumer.