Digital disruption continues to impact the Communications & Media ecosystem in significant ways...
The Rules are Changing
Barriers to entry are collapsing, and historic positions of strength are eroding.
Shift and Disruption of Value
Growth across many Communications & Media companies’ core businesses is flat or declining in the face of low cost digital alternatives.
Liquid Customer is on the Rise
Content is freely accessible and consumer loyalty is fleeting. Customized and personalized experiences are expected—but at what cost?
The Playbook Needs Updating
New operational infrastructures are changing the Communications & Media industries. Companies need to adapt and pivot or remain behind the curve.
Join us at NAB to explore these themes
Media & Entertainment companies that partner with Accenture can quickly respond to shifting competitive threats and customer behaviors by building new business models and transforming the consumer experience at speed.
Redefine costs, data & infrastructure
Reinvent the customer experience
Re-Imagine your digital video business
Innovate to succeed in the bold new digital world
Learn more about our Accenture NAB Workshops and Demos
Digital competition for consumer entertainment has put strategic pressure on programmers to invest in content, deliver high ROI to advertisers and improve capabilities to drive viewership. Media companies need to innovate by:
Reinvent broadcasting through data and enabling delivery of true personalization to the entire audience – every user – presents a key challenge and opportunity for many media companies. Additionally, media companies looking to win the new digitally savvy consumer need to develop advanced tools and capabilities that include:
The digital video value chain is being disrupted and the industry has to rethink the way it serves customers and makes money. The subscription-advertising business model is under threat from “Digital Natives” such as Netflix, YouTube and Amazon whose competitive advantage lies in platform based operating models that are designed to be data-centric. The strategic priority for the New Media Business is to:
To schedule a workshop or a demo please contact Jamie Wright.
Traditional TV programmers are facing an unprecedented upheaval of their business, adding complexity to achieving profitability and competitive advantage. This workshop discusses the results of Accenture Strategy’s recent study conducted with leaders across the entertainment spectrum – content creators, distributors and financers – to understand, and identify opportunities to drive profitability and sustainability in the shifting entertainment landscape.
Grounded in shareholder value analysis of key players in the global broadcasting industry, the newest edition of Accenture’s Future of Broadcasting examines key strategies and activities media and entertainment companies are pursuing to successfully grow their businesses and meet shifting industry demands.
New, automated capabilities are creating tremendous opportunities for media companies to improve their ad sales operations and increase advertising revenue. Learn how Accenture’s Multimedia Ad Sales Solution uses analytics and automation to improve forecasting, deliver actionable customer and business performance insights, and support programmatic channels and the planning and execution of cross channel campaigns.
This session will discuss Accenture Media Prime Chain Value Analysis – a hardened methodology that creates a dynamic view of the key activities that represent and deliver a company’s core value proposition as well as those that impede performance. This capability is designed to help media companies address complex performance issues including better understanding evolving customer needs, strengthening core competencies, increasing operational effectiveness and efficiency, and increasing ad revenue.
Advertising Yield Management is a combination of Science and Art that provides an incredible opportunity to maximize the value of ad impressions, control ad size, retarget ads based on effectiveness, and increase ROI. In this workshop, Accenture discusses the technology application, data management, process management, systems integration, and data science required in Advertising Yield Management – providing media companies with new opportunities to grow ROI against evolving complexities.
AdTech has traditionally been an amalgamation of highly specialized and siloed advertising technology solutions not tightly integrated. Managing this growing and increasingly complicated infrastructure is undoubtedly strenuous, inefficient and cost prohibitive for many media companies. This session will uncover the capabilities needed to streamline and integrate AdTech solutions across the entire organization.
The growth of new digital advertising channels and continual shifts in budgets has made it challenging for marketers to quantify the return on advertising investment. To fill this market need, Accenture recently studied the impact of social media, digital channels, and cross-channel advertising on building brands and brand awareness. Based on our robust database of $12 billion in anonymized marketing spend, over a three-year period, across more than 20 leading national brands, and six industry categories, this workshop uncovers key findings for informed decision making to maximize ROI.
In this demo clients will learn how Accenture develops and implements automated, streamlined workflows for companies across buying and selling functions based on Salesforce.com technology.
Join us to learn how your company can benefit from a platform-based approach to personalisation – and discover how this can drive the outcomes that matter when competing with digital disruptors, leveraging the power of all your brands and creative talent. Take a tour through how platform-based services can help you maximise audience reach and engagement, vital KPIs in the digital industry, optimizing your commercial returns across ad-funded, subscription and transactional business models.
Customers in the digital world have markedly different expectations than those in the past. Improving customer experience through personalization and digital customer service options leveraging Omni-Channel Customer Engagement solution will help unlock value by growing revenue while reducing costs.
In this workshop, explore how new cloud capabilities are helping broadcasters transform their customer experience, content workflow and back office operations. Look into how cloud is helping broadcasters radically shift their embedded culture and skillsets, playing a pivotal role in delivering content-rich services to multiple devices, enabling a positive business case for "digital end-to-end" tapeless workflow and allowing video coverage of live events to become ever more democratized, global and social.
The Accenture Digital Omni-Channel platform enables superior seamless customer experience across several channels (Retail, Care and Web). Participants will see this platform in action and gain an understanding of how it encompasses Multi-Speed API principles, rapid deployment through Digital Decoupling, and enables digital innovation.
The EAGLE BSS@Cloud solution provides an Omni-Channel Customer Engagement solution which exploits the benefits of native cloud applications adoption. This demo will show the EAGLE BSS@Cloud solution in action, including the user experience for the self-activation of a new customer through the Portal, the management of an Inflight Order and a complex Family Hierarchy.
This, the seventh edition of Accenture’s acclaimed “Bringing TV to Life” series, comes at a time when digital disruptors appear to be leading the race toward profitable growth over their incumbent competition. Traditional providers are in choppy waters. They are missing opportunities to gain value that is released through disruption. Incumbents are being “hunted” from all sides and are often stuck in their declining legacy business models and organizations. At the same time, some leading incumbents are finding their way to “true north.” These companies are adopting different defensive and offensive strategies, capitalizing on their distinctive strengths vs. disruptors, and creating new M&A strategies that allow for more positioning or leverage as the value chain disrupts.
Through our robust and agile Digital Video Delivery Factory solution, Accenture leverages its resources, skills and experiences to help clients overcome delivery challenges such as speed to market, multiple-channel proliferation, unpredictable scale and cost pressures.
Digital video companies need fast and cost effective ways to adapt and respond to rapidly changing consumer demands. Launching new products and services has to take days or weeks, not months. This new business reality requires a radically new approach to building, deploying and supporting technology – one that is agile, resilient and scalable. Attendees of the “From Legacy IT to Agile Platforms” workshop will learn, through real life use cases, how agile methodologies and micro-service architectures applied to digital video services can significantly increase the predictability of service delivery, reduce speed to market, and improve the customer experience.
Multi-screen viewership is now established, but consumer demands continue to increase. Results from Accenture’s recent Digital Consumer Survey reveal how viewing habits are changing, what viewers want from broadcast service providers, where their frustrations lay, and what they are willing to pay for when it comes to digital viewing. This workshop uncovers fresh Accenture insights based on our robust research that surveyed 26,000 consumers in 26 countries—and identifies key opportunities broadcasters should pursue to succeed in the digital age.
The advertising industry today is diving ever-deeper into digital, propelled by emerging technologies that will continue to stretch current boundaries and create compelling new opportunities. While new industry developments abound, Accenture experts have identified three particularly influential advancements that will help define the next generation of digital advertising: Machine Learning the Evolution of Artificial Intelligence, Virtual Reality and Prime Value Chain Analysis.
This demonstration shows how broadcasters can launch a complete, compelling and innovative next generation video platforms leveraging AVS with a particular focus on the brand new release, AVS 6.0.
Bringing an outstanding digital video product to market is your goal. Business results depend on video platforms and networks being able to work collaboratively to deliver at scale. However, there are significant challenges to your delivery capabilities posed by a growing list of supported devices, new video platforms, and more rapid release cycles. In this demo, we will discuss how Accenture StormTest test automation supports the delivery of outstanding digital video products, enabling velocity in development and assuring scale and performance in delivery by:
Our demo shows what an analytic engagement looks like for Video organizations, when it is aligned with business outcomes. We show how adopting a data-driven approach to launching and evolving video propositions, clients can demonstrably grow revenues and reduce costs.
Accenture Digital Video and BBC teamed to create a digital revolution that harnesses the power of personalization to become a data-driven organization – resulting in the development of popular new services.Learn more
M6, is a leading French broadcaster who turned to Accenture Digital Video to improve ad inventory monetization by accurately predicting customer preference and serving targeted personalized advertisements.Learn more
Mediaset, a major European media company, partnered with Accenture, to help extend its OTTV leadership by providing its entire PayTV offering over IP through Premium Play and Premium On Line.Learn more
At breakneck speed—under five months—Accenture Digital Video helped BT Sport become a major-league player in premium TV.Learn more
Accenture Digital Video played a critical role in the creation of this groundbreaking platform that melds broadcast TV with catch-up services.Learn more
Find out how KPN became the first telco to launch an OTT TV service in the Dutch market in record time.Learn more
Accenture Digital Video helped the Italian media giant launch Premium Play through groundbreaking OTT innovation.Learn more
As the largest mass media group in Latin America, Grupo Globo needed to secure their future position and turned to Accenture Digital Video for help.Learn more
NAB Online Video Conference
Moderator: Mike Chapman, Managing Director, Accenture Strategy – Global Lead for Media & Entertainment Strategy
The panel will cover how media companies can capitalize on live streaming to reach new audiences and generate new revenues. It will also dig into some of the operational aspects and focus on success stories to date.
A View from the Field: Best Analytics Practices in Media
Panelist: Matt Gay, Accenture North America Digital Advertising Lead
Part of the Next-Generation Media Technologies program, this panel will examine current best practices in audience data and analytics throughout the broadcasting and entertainment industry, especially with regards to machine learning.
Accenture NAB Show
Media, entertainment and technology are converging and becoming something far greater than the sum of their parts —redesigning the very nature of how we live, work and play.
At the 2017 NAB Show® over 100K attendees representing the entire digital ecosystem will be represented, including Broadcast, Digital Media, Film, Entertainment, Telecom, Post-Production, Academia, Mobile, Houses of Worship, Advertising, Military, Government, Retail, Security, Sports, Live Events, Online Video, IT, Virtual and Augmented Reality.