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The

New

Media

Business

NAB

Show 2017

The

New Media Business

Embracing Disruption
Digital disruption continues to impact the Communications & Media ecosystem in significant ways...

The Rules are Changing
Barriers to entry are collapsing, and historic positions of strength are eroding.

Shift and Disruption of Value
Growth across many Communications & Media companies’ core businesses is flat or declining in the face of low cost digital alternatives.

Liquid Customer is on the Rise
Content is freely accessible and consumer loyalty is fleeting. Customized and personalized experiences are expected—but at what cost?

The Playbook Needs Updating
New operational infrastructures are changing the Communications & Media industries. Companies need to adapt and pivot or remain behind the curve.

Innovate to Succeed in the Digital World

 

Join us at NAB to explore these themes

Media & Entertainment companies that partner with Accenture can quickly respond to shifting competitive threats and customer behaviors by building new business models and transforming the consumer experience at speed.

Redefine costs, data & infrastructure

Redefine costs, data & infrastructure

Reinvent the customer experience

Reinvent the customer experience

Re-Imagine your digital video business

Re-Imagine your digital video business

The

New Media Business

Innovate to succeed in the bold new digital world

 

Learn more about our Accenture NAB Workshops and Demos

Redefine Costs, Data & Infrastructure

Digital competition for consumer entertainment has put strategic pressure on programmers to invest in content, deliver high ROI to advertisers and improve capabilities to drive viewership. Media companies need to innovate by:

1
Creating new cash flows from current operations
2
Using analytics to translate data into actionable insights
3
Renewing infrastructure to set the stage for growth
Using the levers that cost optimization, data and analytics and infrastructure renewal can provide, Accenture accelerates the journey to value to help our clients create profitable businesses.

Workshops*

  • Cost Management
  • The Future of Broadcasting
  • Multimedia Ad Sales Automation
  • Prime Value Chain Analysis
  • Machine Learning for Yield Management
  • AdTech Integration
  • Cross-channel advertising attribution’s impact on brand building

Demos*

  • Accenture Multimedia Ad Sales Solution
* Click or tap on a workshop or demo title to learn more.

Reinvent the customer experience

Reinvent broadcasting through data and enabling delivery of true personalization to the entire audience – every user – presents a key challenge and opportunity for many media companies. Additionally, media companies looking to win the new digitally savvy consumer need to develop advanced tools and capabilities that include:

1
Designing data-led omni-channel customer experiences
2
Deploying cloud enabled technologies
Improving customer experiences through personalization and embracing a cloud infrastructure helps our clients unlock value by growing revenue while reducing costs.

Workshops*

  • The Digital Revolution Gets Personal
  • Omni-Channel Customer Engagement

Demos*

  • Digital Omni-Channel Platform
* Click or tap on a workshop or demo title to learn more.

Re-Imagine your digital video business

The digital video value chain is being disrupted and the industry has to rethink the way it serves customers and makes money. The subscription-advertising business model is under threat from “Digital Natives” such as Netflix, YouTube and Amazon whose competitive advantage lies in platform based operating models that are designed to be data-centric. The strategic priority for the New Media Business is to:

1
Package investments to enable new business models
2
Build digital platforms to extend reach
3
Build a data-driven enterprise and data monetization business
Accenture helps clients navigate the shifting digital video landscape. Our approach is anchored in understanding how our clients operate today and where they want to get to. We collaborate to create the right combination of business and operating model transformations.

Workshops*

  • Bringing TV to Life VII: Charting Your Course To Success
  • Webscale Product Development and Operations
  • From Legacy IT to Agile Platforms
  • Winning Experiences in the NEW Video World
  • Advanced Advertising – New Trends Igniting Growth

Demos*

  • Reshape the TV Experience with Accenture Video Solution (AVS) 6.0
  • Optimizing software delivery and Quality of Experience with Accenture StormTest
  • Video Marketing and Monetization
* Click or tap on a workshop or demo title to learn more.

 

To schedule a workshop or a demo please contact Jamie Wright.

Case Studies

Stories to Watch at NAB Show 2017

Thought Leadership

NAB Online Video Conference

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Monday, April 24

Moderator: Mike Chapman, Managing Director, Accenture Strategy – Global Lead for Media & Entertainment Strategy

The panel will cover how media companies can capitalize on live streaming to reach new audiences and generate new revenues. It will also dig into some of the operational aspects and focus on success stories to date.

Learn more about NAB show.

A View from the Field: Best Analytics Practices in Media

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Wednesday, April 26th
9:00 to 9:50 a.m.

Room N262/N264

Panelist: Matt Gay, Accenture North America Digital Advertising Lead

Part of the Next-Generation Media Technologies program, this panel will examine current best practices in audience data and analytics throughout the broadcasting and entertainment industry, especially with regards to machine learning.

Learn more about NAB show.

Event Details

Accenture NAB Show
Media, entertainment and technology are converging and becoming something far greater than the sum of their parts —redesigning the very nature of how we live, work and play.

At the 2017 NAB Show® over 100K attendees representing the entire digital ecosystem will be represented, including Broadcast, Digital Media, Film, Entertainment, Telecom, Post-Production, Academia, Mobile, Houses of Worship, Advertising, Military, Government, Retail, Security, Sports, Live Events, Online Video, IT, Virtual and Augmented Reality.

Event Location Icon
Where
Wynn Las Vegas
Event Dates Icon
Event Dates:
APRIL 24–27—ACCENTURE BUSINESS SUITE

To schedule your appointment contact Jamie Wright.