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EVENT


Accenture-AHIP Webinar: Ready? Plans must change medicare marketing or risk millions

READY? PLANS MUST CHANGE MEDICARE MARKETING OR RISK MILLIONS

WEBINAR RECORDING

There is a new reality in Medicare: Boomers are here, consumers are retiring later, and they are more digital than ever. Current approaches to Medicare marketing that are laser focused on the 65th birthday need to change or will fail. Health plans that pivot quickly to deliver appropriate tools and experiences to boomers aging in to Medicare eligibility will have a substantial revenue opportunity at their fingertips. This session presents the latest research and a personalized omnichannel journey for this new age-in generation.

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SPEAKERS

Scott Overholt

SCOTT
OVERHOLT

Managing Director,
Accenture Interactive healthcare

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George Dippel

GEORGE
DIPPEL

Senior Vice President of Client Services,
Deft Research