We wanted to bring connected experiences to life at Cannes. As the Cannes Lions official Connections Partner, we did just that. Meeting the right people at the Festival is an acknowledged pain point, so we worked with Cannes Lions to make it a whole lot easier: hundreds of the brightest creative minds connected through Braindates on the Connections Beach and over 6,900 delegates used our Connect Bands to seamlessly swap details without a business card in sight. It was simply Meet, Bump, Connect.
But we also came to show the industry that we are a new breed of agency by bringing together the newest members of the Accenture Interactive family, including Karmarama, Kunstmaan, SinnerSchrader and The Monkeys (who won a Bronze Lion for their campaign with Qantas). We discussed the role of design thinking; the need for a new relationship between data and creativity and the changing landscape of the creative agency industry.
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