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The Efma–Accenture Innovation in Insurance Awards


For more information:

Danielle Graham

Global Insurance Marketing


The Efma–Accenture Innovation in Insurance Awards were launched in 2016 to recognize and promote innovation in the industry. Encouraging insurers to explore new ways of growing their business, the awards celebrate the best new ideas that are transforming our industry – and serve to spark further innovation.

In 2017, 219 submissions were received from 144 carriers in 38 countries across the globe, with winners honored during the April 26 awards ceremony in London.

Entries for the 2018 awards are now open in the following categories:

  • Artificial Intelligence: Innovations that leverage the disruptive power of artificial intelligence technologies(such as robotics, intelligent automation, natural language processing, machine learning and cognitive computing etc.) to deliver sophisticated, innovative business solutions.

  • Best Disruptive Product or Service: Innovations that enhance, extend or replace the traditional offer,creating new profit pools by serving new customer segments or existing segments in new ways, and entering or creating new markets typically beyond the reach of insurance players.

  • Claims Management: Innovative practices in claims management aimed at facilitating and/or accelerating the claims management process, or improving the detection and prevention of fraud.

  • Connected Insurance & Ecosystems: Innovations that use the Internet of Things to create new business models by effectively combining insurance with technology, ecosystem services and partners.

  • Customer Experience: Innovations that radically enhance the way insurance players engage customers.New approaches may include seamless and personalized experiences across physical and/or digital channels, new customer management (service) models, and innovative management of customer loyalty and satisfaction.

  • Insurtech: The creation and/or application of innovative technology that substantially improves any part of the insurance value chain, enhances the customer experience, or explores new sources of value for insurers. This category is reserved for insurance start-ups and spin-offs, and technology firms targeting the insurance industry.

  • Underwriting: Significant enhancement of the underwriting process, through improved data collection and analysis or other advances, to support personalization, efficiency and accuracy.

  • Global Innovator (special awards category presented to the overall winner across all categories – entry by invitation only): The Most Innovative Insurer. The winner is the organization whose corporate vision commits it successfully to continuous innovation and transformation, to the development and leadership of a broad ecosystem of partners extending beyond insurance, and to the exploitation of emerging technologies that improve the experience of its customers and the performance of its business.

The Efma–Accenture Innovation in Insurance Awards is now open for entries!

Register your entry by logging in here and then clicking on “submit your innovation”.

To get an understanding of what it takes to win, visit the Innovations Library and Winners 2017 sections.

Share your ideas, and get the credit they deserve from your colleagues and peers!



Help promote a culture of innovation in insurance

Achieve the recognition of your colleagues

Be acknowledged by your industry peers

Gain public acclaim for your organization as an innovation leader

Network with other executives who are driving innovation

Benchmark your innovation against those of other insurers

Be inspired



Jean Francois-Gasc, Insurance Managing Director for EALA responds to questions about what disruptive opportunities are gaining speed in the insurance industry.



Get a glimpse of some of the best moments from the 2nd annual awards.​

Highlights from winners at Efma–Accenture Innovation In Insurance Awards Ceremony 2017

The Efma-Accenture Innovation in Insurance Awards Ceremony in London united 26 countries to celebrate innovation. Learn more about disruptive projects that won.


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