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The Efma–Accenture Innovation in Insurance Awards


For more information:

Nicky Holmes

Global Insurance Marketing


Entries are now open for the Efma–Accenture Innovation in Insurance Awards 2017. Efma is a global association of retail financial services organizations that promotes innovation by encouraging networking among peers and providing an array of information services. Accenture is a long-time partner and co-originator of the Efma–Accenture Innovation Awards.

The Efma–Accenture Innovation in Insurance Awards is in its second year. The initiative aims to gather, evaluate and disseminate the most interesting and disruptive innovations in insurance. There are five award categories:

  1. Global Innovator

    The most innovative insurer. The winner is the organization whose corporate vision commits it successfully to continuous innovation and transformation, to the development and leadership of a broad ecosystem of partners extending beyond insurance, and to the exploitation of emerging technologies that improve the experience of its customers and the performance of its business. (The jury will select this winner from all the entrants in the other 4 categories.)

  2. Best Disruptive Product or Service

    Innovations that enhance, extend or replace the traditional offer, creating new profit pools by serving new customer segments or existing segments in new ways, and entering or creating new markets typically beyond the reach of insurance players.

  3. Connected Insurance & Ecosystems

    Innovations that use the Internet of Things to create new business models by effectively combining insurance with technology, ecosystem services and partners.

  4. Customer Experience & Engagement

    Innovations that radically enhance the way insurance players engage customers. New approaches may include seamless and personalized experiences across physical and/or digital channels, new customer management (service) models, and innovative management of customer loyalty and satisfaction.

  5. Intelligent Automation

    Innovations that leverage the disruptive power of artificial intelligence technologies (such as intelligent automation, robotics, machine learning etc.) to deliver sophisticated, effective business solutions.

Why enter?

  • Be part of a focused publicity campaign and achieve international recognition for your great ideas and execution.

  • Be recognized by your peers and the broader business community as a leader in innovation.

  • Get closer to how other insurers are responding to key industry challenges.

  • Be exposed to best-practice innovation in the insurance sector—on a global scale—via the Innovation in Insurance portal.

  • Grow your network of senior executives in distribution, transformation, business development, innovation, strategy and more—all of whom are driving innovation for their businesses.

  • Benchmark your organization's innovation DNA against your key competitors.

How to enter?

To participate you will need to register here (if you have not done so in 2016) and then submit your innovation on the Innovation in Insurance portal. Please note that:

  • There is no cost associated with entering

  • An innovation can only be submitted for consideration in categories 2 to 5 above

  • There is no limit on the number of innovations you may submit

  • Innovations must have been launched after 1 January 2015 and must be in at least the pilot phase to qualify

Entries close on 8 March and winners will be announced at the Efma Insurance Summit in London on 26 April, 2017.

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