Accenture Interactive Banking Talks: The Age of Total Marketing

EVENT

OVERVIEW

Accenture Interactive Banking Talks is the annual conference organized by Accenture Interactive, our not-to-be missed European Interactive yearly event addressed to CMOs of top Banks worldwide.

In the wake of the success of the last year’s edition, dedicated to “Human Experience”, Accenture Interactive Banking Talks came to its second edition, with a focus on the transformational effect the digital revolution had on conventional marketing wisdom, breaking barriers and expanding possibilities

Challenging conventions through digital empowerment

Every day we make business choices and set goals relying on traditional marketing notions – and while these provide comforting rules of thumb to our working routines, does conventional wisdom really deliver against the challenges of the world we live in?

In only a handful of years, the digital revolution has expanded the potential of reality as we knew it - a brave new world that demands contemporary marketeers to challenge marketing’s 20th century – born conventions.

Accenture Interactive invites you to join the conversation as top-notch talents from all walks of business share inspirational stories of how digitally-empowered marketing is writing a new book of rules challenging through practice the traditional paradigm, ushering us in the age of total marketing: unbridling of self-imposed limits, providing a fresh new spin to old concepts, venturing into untapped territories.

ADD TO CALENDAR

8:30	9:15	Welcome & registration
9:15	9:30	Opening	Ambrogio Terrizzano	Accenture Interactive FS EALA Lead
9:30	9:55	Harvard Business School	Prof. John Deighton	Professor of Marketing	How the digital age changed advertising
9:55	10.20	Coca Cola	Giuliana Mantovano	Marketing Director Italy and Albania	How a loved brand as Coca-Cola with more than 130 years of history, leverages technology and data to connect with the consumer
10.20	10.40	mBank	Rafal Jakubowski	Marketing Director	mBank’s innovative marketing campaign strategy
10.40	11.10	Coffee break
11.10	11.20	Poll session
11.20	11.40	N26	Daniel Calvert	Head of Partnerships	Two ways to engage the young people target market niche throughout Europe
11.40	12.05	Panel			Digitally-Empowered Marketing Is Writing A New Book Of Rules. Let’s understand how to scale up
12.05	12.25	Garanti BBVA	Bora Uluduz	Director Digital Banking	Stories in banking – A new approach to engage customers
12.25	13.25	Lunch break
13.25	13:50	Spotify	Erica Josefsson	Director of Program Management	How we put our users in focus and launched a new personalized application
13.50	13.55	Poll session
13:55	14:20	Panel			The next level of marketing hyper-personalization
14.20	14.40	Nordea	Anna Kadric	Global Head of Media & Digital Marketing	How to leverage on data to improve social ROI
14.40	15.10	Coffee break
15:10	15:30	RBS	Paul Smith	Customer Insight Director	A voyage through the world of MadTech
15:30	15:50	Droga 5 London	Dylan Williams	Partner and Chief Strategy Officer	A short pictorial contemplation on effectiveness, purposeful branding and the harnessing of consumer power
15.50	16.20	Burger King	Fernando Machado	Global Chief Marketing Officer	Be afraid. Be very afraid. But do it.
16.20	16.35	Event closing

8:30

9:15

Welcome & registration

9:15

9:30

Opening

Ambrogio Terrizzano

Accenture Interactive FS EALA Lead

9:30

9:55

Harvard Business School

Prof. John Deighton

Professor of Marketing

How the digital age changed advertising

9:55

10.20

Coca Cola

Giuliana Mantovano

Marketing Director Italy and Albania

How a loved brand as Coca-Cola with more than 130 years of history, leverages technology and data to connect with the consumer

10.20

10.40

mBank

Rafal Jakubowski

Marketing Director

mBank’s innovative marketing campaign strategy

10.40

11.10

Coffee break

11.10

11.20

Poll session

11.20

11.40

N26

Daniel Calvert

Head of Partnerships

Two ways to engage the young people target market niche throughout Europe

11.40

12.05

Panel

Digitally-Empowered Marketing Is Writing A New Book Of Rules. Let’s understand how to scale up

12.05

12.25

Garanti BBVA

Bora Uluduz

Director Digital Banking

Stories in banking – A new approach to engage customers

12.25

13.25

Lunch break

13.25

13:50

Spotify

Erica Josefsson

Director of Program Management

How we put our users in focus and launched a new personalized application

13.50

13.55

Poll session

13:55

14:20

Panel

The next level of marketing hyper-personalization

14.20

14.40

Nordea

Anna Kadric

Global Head of Media & Digital Marketing

How to leverage on data to improve social ROI

14.40

15.10

Coffee break

15:10

15:30

RBS

Paul Smith

Customer Insight Director

A voyage through the world of MadTech

15:30

15:50

Droga 5 London

Dylan Williams

Partner and Chief Strategy Officer

A short pictorial contemplation on effectiveness, purposeful branding and the harnessing of consumer power

15.50

16.20

Burger King

Fernando Machado

Global Chief Marketing Officer

Be afraid. Be very afraid. But do it.

16.20

16.35

Event closing

SPEAKERS

Fernando Machado
Global Chief Marketing Officer,
Burger King

John Deighton
Professor of Marketing,
Harvard Business School

Giuliana Mantovano
Marketing Director Italy and Albania,
Coca Cola

Erica Josefsson
Director, Program Management,
Spotify

Bora Uluduz
Director - Digital Banking,
Garanti BBVA

Daniel Calvert
Head of Partnerships,
N26

Dylan Williams
Partner and Chief Strategy Officer,
Droga5 London

Anna Kadric
Global Head of Media & Digital Marketing,
Nordea

Rafal Jakubowski
Marketing Director,
mBank

Paul Smith
Customer Insight Director,
RBS

Philippe Van Fraechem
Moderator - General Manager
EFMA

Ambrogio Terrizzano
Financial Services EALA Lead,
Accenture Interactive

LOCATION

Triennale Milano | Design Museum

Triennale di Milano is a design and art museum in the Parco Sempione in Milan. It is housed in the Palazzo dell'Arte, which was built between 1931 and 1933 by Giovanni Muzio. A prestigious, modular and flexible building, it is specifically conceived to host great exhibitions and museum activities. Since 2003 the Triennale has awarded the triennial Gold Medal for Italian Architecture.

For over 80 years the Triennale di Milano has been an icon for cultural and economic life, the engine of an important international dialogue between society, the arts and industry

A permanent museum of Italian design, the Trienniale Design Museum, was opened in 2007.

Fondazione Prada Milano Progetto architettonico di OMA

Foto: Bas Princen 2015 Courtesy Fondazione Prada

Fondazione Prada is a cultural institution founded in 1993. Its Milan permanent venue, conceived by architecture firm OMA, expands the repertoire of spatial typologies in which art can be exhibited and shared with the public. Characterized by an articulated architectural configuration, the venue is the result of the transformation of a distillery dating back to the 1910’s.

Ristorante Torre

Photo: Delfino Sisto Legnani e Marco Cappelletti

Courtesy of Fondazione Prada, Milano

On the right: Tile Garden Krutikow, 2008-2009. Azulejos, mortar, wood, lemon trees in glazed ceramic pots (Partial reconstruction)

Restaurant Torre is located on the sixth and seventh floors of the new tower at Fondazione Prada’s Milan venue, designed by Rem Koolhaas with Chris van Duijn and Federico Pompignoli from architecture firm OMA. Torre’s menu is authentically Italian and draws on the best regional traditions, while the desserts offer a range of the great classics of Italian patisserie.

EVENT

Banking Talks 2019: The age of total marketing

OVERVIEW

ACCENTURE INTERACTIVE BANKING TALKS 2019: THE AGE OF TOTAL MARKETING

Challenging conventions through digital empowerment

AGENDA

SPEAKERS

LOCATION

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