Challenging conventions through digital empowerment
Every day we make business choices and set goals relying on traditional marketing notions – and while these provide comforting rules of thumb to our working routines, does conventional wisdom really deliver against the challenges of the world we live in?
In only a handful of years, the digital revolution has expanded the potential of reality as we knew it - a brave new world that demands contemporary marketeers to challenge marketing’s 20th century – born conventions.
Accenture Interactive invites you to join the conversation as top-notch talents from all walks of business share inspirational stories of how digitally-empowered marketing is writing a new book of rules challenging through practice the traditional paradigm, ushering us in the age of total marketing: unbridling of self-imposed limits, providing a fresh new spin to old concepts, venturing into untapped territories.
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