As consumer goods companies increase their focus on in-store execution, product presentation and positioning are key factors in winning the purchase at the point of sale (POS). The Accenture CAS Digital Merchandising Service offers companies a fast, actionable, and reliable view of their products' POS presence and placement.
Improve shelf performance
Provides a fast and reliable view of a product's presence and placement in-store reducing out-of-stocks and increased SKU availability.
Increase labor efficiencies
Reduce data collection time with intuitive model application for collecting data at the POS.
Gain competitor insights
Gain 360-degree view of category, including competitors. Understand impact of a new competitor entrant on client facings and share of shelf.
Turn insights into action
Decreased time spent on reporting analysis with clear, actionable information to shape business strategies and make corrections in the store.
Better retailer compliance
Improve in-store visibility to track whether retailers are fulfilling commitments and delivering the shelf share and ROI you deserve.
Personal profile and personalized list of stores for each merchandiser, as well as visit history. Automatic store selection.
Reporting and analysis
Result reporting, including store and retailer compliance reporting, and multiple sharing options, as well as mobile reporting.
Assisted picture taking and picture quality check.
Optimized image recognition
Image recognition software is optimized continuously through iterative test cycles and feedback of manual processes.
In-store data collection with a specially designed mobile application, enabling merchandisers to capture data in a fast, reliable, and objective way.