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ACCENTURE FEDERAL SERVICES


Michael Lawless

Director and Studio Lead

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Overview

Michael Lawless is the managing director and studio lead for the Accenture Federal Digital Studio in Washington, D.C. He manages a team of digital strategists, experience architects, digital developers and marketers who work together to bring the best of Accenture Interactive’s commercial capabilities to Accenture’s federal clients.

Michael tackles dynamic and complex challenges with a blend of left- and right-brain thinking. Prior to assuming the Digital Studio Lead role, Michael spent more than five years leading strategy and insights development for Accenture, LLC. Using data-driven marketing analytics that involved advanced statistical techniques, Michael quantified returns on historic marketing activities and employed optimization techniques to maximize returns on future investments. He delivered his data-driven insights and strategic recommendations to both B2B and B2C client executives, using his creativity, relationship building skills and sheer passion to help them achieve their most ambitious outcomes. 

In his more than 25 years as a marketing professional, Michael has held individual and leadership roles in marketing across consulting, renewable energy, technology, packaged goods and the public sector. He has a talent for conceiving and executing online and offline marketing strategies, having brought multiple new products and services to consumer and business markets. He is passionate about sharing his expertise with the federal government in order to help agencies achieve mission outcomes and deliver transformative experiences to the American people. 

Michael holds a Bachelor of Arts degree in Government from the University of Virginia and a Master of Business Administration, with honors, from Goizueta Business School at Emory University. He lives in Northern Virginia with his wife and two teenage children, and delights in all the drama—in the form of theatre—they bring to his life.

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