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HEALTH


Linda MacCracken

Senior Principal, Customer Engagement
Accenture Health

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OVERVIEW

Linda MacCracken works with providers and payers to translate business goals to customer engaged transformation. She develops trusted relationships to understand client vision, combined customer health engagement leveraging opportunity and capabilities from technology, analytics to create target results in lower cost, greater access and profitable growth. Linda currently holds a faculty appointment teaching physician executives at Harvard’s Masters of Management Program, where she has taught since 2001. She is a frequent speaker addressing customer engagement innovation and development opportunity.

Linda has worked in and with health systems, payers and information firms to optimize cost and access growth using consumer engagement practices, analytics leverage and technology integration. She served as Vice President Product Management at Thomson Reuters, Vice President Advisory Services at Truven Health Analytics and Chief Strategy & Marketing Officer in industry. Linda holds an MBA in Health Care Management from Boston University and a Bachelor’s degree in Psychology with a Core in Political Science from Macalester College, MN.

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