Baiju Shah believes in the fusion of creativity and science as the recipe for breakthroughs. This is not a surprise given the influence of his parents – an artist and an engineer. As Fjord’s Co-Lead, Baiju drives the global business vision and strategy and is responsible for Fjord’s business outcomes.
Baiju is one of the founders of Accenture Interactive and pairs his role at Fjord with responsibility for Accenture Interactive’s growth and innovation strategy. Recognizing the rising importance of design to business and society, he conceived and led the acquisition of Fjord, placing design firmly at the heart of Accenture Interactive. @baijushah