UBS: Next-gen digital marketing operating model
UBS decided its communication channels must move towards cost efficient delivery and scalability, while continuing to be compliant.
The communication paradigm has shifted from analog to digital. This revolutionary change has outpaced the evolution of organizational setups and infrastructures still present in most companies. Effectiveness and speed are key to serving the new digital reality. A scalable operating model paired with a tailored platform is crucial for best-in-class marketing operations. This is why the global Swiss bank UBS decided its communication channels must take the next steps toward cost efficient delivery and scalability, while continuing to be compliant with increasing global and local regulations.
Accenture partnered with UBS and successfully designed and delivered a next-generation marketing operating model, along with an off-shore social and editorial media monitoring utility. For implementation, Accenture drew on the regulatory and hosting expertise of Swiss telecommunications and data center provider Swisscom. Jointly, the two designed the new infrastructure for the digital platform and integrated the outsourcing package as one managed service.
The new Swisscom-hosted platform allows UBS to leave behind former technical constraints while complying with the Swiss Financial Market Supervisory Authority as well as internal policies.
Under a long-term contract, Accenture will run the new operating model end-to-end from near- and off-shore delivery centers, as well as through dedicated on-site resources in key locations to ensure close alignment and collaboration with UBS stakeholders across the globe.
The digital production and content services under this engagement combine Accenture's industry, functional, and outsourcing expertise to deliver robust digital, marketing and technology capabilities. The new Accenture-managed service will be more agile with shorter release cycles and faster times to market. It will also create better brand consistency, higher efficiency, increased visibility into budget and spending, as well as reduced regulatory compliance risks.