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Wayne Phelan

Digital Delivery Senior Manager


Sydney, Australia


"We take a fresh approach at Accenture Digital, actively encouraging the spirit of innovation, collaboration and experimentation to stay at the forefront of understanding ‘the possible’ for our clients and their users."

What I do

As a Senior Manager, I currently lead the Xperience Development Studios (XDS) in Australia and New Zealand, where we advise, design, develop and deliver customer-centric innovation projects and technology solutions for businesses. I wear many hats, from creating a work pipeline, managing the team and assisting with Digital requests for proposals to strategic growth planning for the Studios.

Learn more about Digital Delivery Careers.

A day in my life

One of the most exciting projects I’ve worked on recently was a proof of concept (PoC) for a leading metal and mineral supplier where we surprised the client with a demo after having only had 1.5 days to research, design and develop an innovative worker task flow. We combined live facial recognition for login and gesture-driven navigation of an on-screen task flow, with text-to-speech for task confirmation. Currently, we’re working on a project that helps microbusinesses in developing countries to better understand their finances—with a great, positive impact on the success of their businesses and their wider communities.

We take a fresh approach at Accenture Digital, actively encouraging the spirit of innovation, collaboration and experimentation to stay at the forefront of understanding “the possible” for our clients and their users. I feel privileged, as I have the best of both worlds: a corporation of 430,000+ people to support the wider picture, while having a “home team” that allows me to keep the entrepreneurial spirit that drives the Studios.

I used to race TVR Tuscan cars in Europe in my free time, but these days, I mainly focus on my children. They are currently four and six, and they regularly inspire and challenge me—with questions about everything. The workplace flexibility I have at Accenture is important to me, as I want to ensure a good work-life balance.

"We help microbusinesses in developing countries to better understand their finances—with a great, positive impact on the success of their businesses and their wider communities."

My advice

If you’re interested in a career path in digital, have passion! Find inspiration in books; watch and listen to innovation videos and podcasts. Find something you’re passionate about in the digital space, and focus on it. Your passion will shine through in interviews, your workplace and your home life.

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