Taylor Baird

Media Supervisor

New York


"We adapt new strategies and platform opportunities that deliver the best results for our clients."

How I put change in motion

As the Media Supervisor, I oversee the day-to-day operations of social media campaigns—from execution, quality assurance and optimization to pacing and reporting—for FanDuel, the world’s premier online fantasy sports and sportsbook destination. I help deliver the media spend across the correct social media platforms and optimize them for the lowest cost to obtain new FanDuel users. We adapt new strategies and platform opportunities that deliver the best results for the client.

Through our product, Adaptly, we use an ad scheduling program across platforms to have relevant ads show at the perfect time without affecting scale or delivery. We adjust daily and weekly pacing to lead on game days and into times where we see the most efficiency.

My team included Account Supervisor Andre Grier, who managed the day-to-day execution of our social media strategies; Paid Media Manager Mads Hansen, who set up the social campaigns and ads; and Account Director Sean McCarthy, who lead us in creating the overall paid social media strategy.

Learn more about FanDuel winning the battle for sports fans’ attention.

Learn more about Operations Careers.

A day in my life

On a daily basis, the Media Operations team works closely with the Client Services team to ensure media is delivered in the most efficient and strategic ways while reaching client goals. We interact closely with FanDuel to keep a pulse on pacing, especially heading into the weekend, which is our heaviest spend and volume of the week. We work closely with the Product team to manage the high volume of campaigns.

The flexible work/life balance and learning opportunities at Accenture help me grow and pave my own career path. In my spare time, I love to bake and try new recipes. My fiancé and I brew beer to share with our friends and family. We also have a six-year-old Westie who loves to go on walks and cuddle.

“The flexible work/life balance and learning opportunities at Accenture help me grow and pave my own career path.”

My advice

Talk to multiple people in the field for a firsthand view. Stay up to date on latest trends, as the landscape is constantly changing.

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