Aunthika Charoensook

Augmented Insight Senior Manager

Bangkok, Thailand


"Leveraging advanced technology capabilities, we’re helping SCB achieve its aspirations to be a digital bank and deliver innovative customer experiences."

How I put change in motion

As an Augmented Insight Senior Manager, I help clients harness the power of data and new technologies to solve business problems and improve performance and productivity. The best part of my job is engaging with talented people and learning new things as we’re solving complex challenges.

One of Thailand’s largest banks, Siam Commercial Bank (SCB) chose to collaborate with Accenture on its path to data-driven transformation. Leveraging advanced technology capabilities including artificial intelligence (AI), machine learning, cloud computing and blockchain, we’re helping SCB achieve its aspirations to be a digital bank and deliver innovative customer experiences.

I took a delivery lead role on my project, which included providing bank-wide dashboards and generating scrubbed leads, as well as providing new product and service recommendations from wallet-share analysis. Our first step was to determine the type of data they needed to in order to gain actionable insights. I learned that having a long-term view of our data strategy is essential when delivering an insights dashboard.

Read more about how we helped guide Siam Commercial Bank on its journey to digital transformation with AI and data analytics.

Learn more about AI and Analytics Careers.

A day in my life

I start each morning with a five-minute meditation to focus on positive energy and building focus. I have daily meetings with my team to discuss project progress and brainstorm solutions to challenges.

My work often includes helping ensure that the data engineering and data visualization teams are on the same page. As the delivery lead on a project, understanding the big picture from end-to-end is crucial and helps you manage risk.

“Putting yourself into your client’s shoes to find business pain points is the key to opening the door to success in a data-driven world. ”

My advice

Analytics skills and an understanding of business strategy are vital for this type of work. I take advantage of our many training and development opportunities so I can continue to learn better ways to identify and expand opportunities with data.

Putting yourself into your client’s shoes to find business pain points is the key to opening the door to success in a data-driven world.

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