Who we are
Droga5, part of Accenture Song, is a creative agency with offices in New York, London, Tokyo and São Paulo. From integrated communications and experience innovation to business design, Droga5 exists to build and sustain the most influential brands of the 21st century through creativity. Droga5 was founded in 2006 and has been recognized as Agency of the Year more than 25 times and was named both Ad Age and Adweek’s Agency of the Decade (2010–2019). Visit Droga5.com or @droga5 on all social platforms to get to know us better.
Communications Strategy @ Droga5
Communications strategy is core to our process at Droga5, ensuring that media thinking is considered early to deliver best in class creative ideas where the context enhances the content. At Droga5 we challenge the existing industry model of media and creative working in siloes, instead preferring an integrated, collaborative planning approach where insights into audience’s relationship with platforms and channels are used as key inputs to creative ideation.
The Group Communications Strategy Director leads the client relationship across multiple accounts, while ensuring that goals are met through strategic communications initiatives. The Group Director will bridge the gap between media and creative, driving the creation of journeys, engagement frameworks, campaign ecosystems, and annual communications plans across paid, owned and earned touchpoints.
Lead the creation of communications strategy deliverables including audience journeys, campaign ecosystems, engagement frameworks, moments strategies and tactical briefs
Forge relationships with internal members of senior leadership, across disciplines and departments (Creative, Strategy, Production, Account, etc.)
Drive collaboration with external IAT partners including media, PR and CRM agencies
Lead relationship with senior clients, including presenting and selling through communications strategies
Oversee the process of working with creative teams to amplify their ideas via media strategy, tactics and creative thought-starters
Develop the skills of junior team members
Partner with the data and analytics teams, to ensure that measurement frameworks, reporting cadences and campaign optimizations are taking place
Minimum of 9 years of experience in strategy or communications strategy or similar experience
Experience working in or with a creative agency and creative teams
Advanced understanding of the media landscape, both offline and online
Demonstrated ability to think strategically and creatively
Expert knowledge using media-based insight tools (MRI/Simmons, eMarketer, AdViews/AdRelevance, comScore and GWI)
Excellent written and verbal communication and presentation skills
Commercially minded, believes in the power of brands
Passion for creative
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