Who we are
Droga5, part of Accenture Song, is a creative agency with offices in New York, London, Tokyo and São Paulo. From integrated communications and experience innovation to business design, Droga5 exists to build and sustain the most influential brands of the 21st century through creativity. Droga5 was founded in 2006 and has been recognized as Agency of the Year more than 25 times and was named both Ad Age and Adweek’s Agency of the Decade (2010–2019). Visit Droga5.com or @droga5 on all social platforms to get to know us better.
Data Strategy @ Droga5
Great strategy is about making the right choices and the right choices are driven by data. At Droga5 that’s why data strategy is the foundation of our strategy approach. We use data to focus our efforts on the brand experience. The Droga5 data strategy team does this by combining analytical skills with a comprehensive toolset in order to identify growth opportunities for brands in culture, with audiences, in communications and through new or optimized brand experiences. Our job is to take a holistic view of data, mining it for insights that make our work more effective.
The Data Strategy Director is responsible for designing and championing innovative strategies and analytic solutions that drive effectiveness and deliver against client goals. The Director builds client relationships and will partner with both internal teams and external clients to plan, execute and evaluate strategic marketing initiatives.
Build client relationships and senior internal relationships, highlighting the role of data strategy
Using the core areas of audience insight, brand experience and measurement strategy, own and ensure delivery of high quality analysis and recommendations to clients
Drive efficiency in work, defining smarter processes and innovation in new approaches
Manage and mentor team members to develop technical skills and knowledge
Demonstrate how the outputs of data strategy lead to more effective work
Contribute to and collaborate in building future product/data strategy approaches
Participate in new business efforts
Maintain knowledge of relevant case studies, data, tools and approaches using it to trial new analytical techniques, progressing craft skills of the team
Minimum of 4 years of experience in marketing analytics or similar
Bachelor’s degree in a related field, or equivalent training and/or experience
Creative agency, market research or media agency background work
Exceptional analytical, communication and presentation skills
Knowledge of market research techniques, qualitative and quantitative
Demonstrated expertise in writing, storytelling and data visualization
Advanced proficiency of digital and social analytics including website, media, etc. as well as social listening tools such as Netbase etc.
Expert ability to utilize various research methodologies, media research, and external data sources
Effectively delivering multiple projects simultaneously
Knowledge of statistical techniques and programming languages is desired
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