We are The Experience Agency. Accenture Interactive is a new breed of agency designed from the ground up to empower clients to transform customer, guest, patient, citizen and employee experiences that accelerate growth, differentiation, and durable market leadership. The competitive business landscape has dramatically changed: beyond the powerful convergence of marketing, data and technology, brands are no longer built through advertising, but through experiences. And customers expect the same level of experience with every brand as they encounter with the best experiences in any industry. In order to unlock growth and stay ahead of competitors, organizations need a new breed of agency—one that is part business consultancy, part creative agency and part technology powerhouse to enable them to design, build and run the best experiences on the planet. Visit us at: www.accenture.com/accentureinteractive
This position maintains client retention and organic growth, sources new business opportunities and upholds standards of excellence for all marketing communication products and services. The Interactive Account Lead nurtures strong client partnerships built on strategic insights, quality, customer service and trust – with the ultimate goal of becoming a trusted advisor to the client. This position interfaces with clients, senior management, and leads the cross functional internal teams and partner agencies to ensure that products and services meet or exceed client expectations.
YOUR ROLE: Interactive Account Lead
The Interactive Account Lead will be responsible for managing a team of Sales and Delivery team members and will support the on-the-job career development of her/his people as well as leading cross-functional teams on specific projects. While there will never be a typical day at Accenture Interactive, we’ve highlighted a few of your exciting responsibilities.
- Expands existing programs and/or generates new programs by leveraging client relationships, client feedback, program measurement, new products/services or unmet needs
- Leads the development of new or renewal contracts through collaboration with subject matter advisors, solution architects and pricing team members
- Strategically align with client on program objectives. Manages internal and external processes, assesses resources and ensures strategic, creative, and program delivery output is to the highest quality
- Interfaces with clients, senior Accenture management, cross functional internal teams to ensure projects are on target with objectives, budget and schedule. Intercedes between client and team for issues related to changes in project scope, budget or strategic creative direction
- Works with Client Account Leads where appropriate to ensure project aligns to greater account objectives and supports targets set for the year
- Collaborates across Accenture Interactive and Accenture to generate value creation opportunities for our clients which utilize Accenture’s unique set of integrated capabilities
- Able to lead key business development initiatives for the account, but also across the broader account portfolio for Accenture Interactive
- Consistent student of the industry, the marketplace, culture and consumer trends to identify opportunities and help keep clients and colleagues at the forefront of industry developments
YOUR EXPERIENCE: Basic Qualifications
- Minimum 6 years’ experience in account management, account planning, advertising, communications or marketing
- Minimum 5 years of digital marketing agency or client-side experience managing complex relationships and delivering multi-channel experiences
- Minimum 3 years working in a matrix team environment delivering campaigns that could include CRM, communications, content marketing, cross-channel marketing programs including web development, mobile products, social, paid media
- Bachelor's degree or equivalent (minimum 12 years) work experience
SET YOURSELF APART: Preferred Skills
- Solid understanding of creative and production processes across channels
- CRM expertise and proficient understanding of how to integrate CRM into emerging channels
- Strong ability to understand insights and turn them into strategic plans
- Ability to independently manage multiple projects simultaneously
- Ability to inspire and lead teams by setting forth a vision for the account
- Ability to mentor and development talent
- Ability to negotiate SOWs on behalf of Accenture Interactive and manage scope with Client
- Must possess ability to translate vision into tactical steps within a project
- Experience or category knowledge for assigned client preferred
The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually.
Subject to applicable law, please be aware that Accenture requires all employees to be fully vaccinated as a condition of employment. Accenture will consider requests for accommodation to this vaccination requirement during the recruiting process.
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We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.
Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here
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For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement.
Requesting An Accommodation
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