Organization: Accenture Federal Services
Location: Metro Washington, DC, area
Accenture Federal Services, a wholly owned subsidiary of Accenture LLP, is a U.S. company with offices across the country including Arlington, VA, San Antonio, TX, and St. Louis, MO. Accenture's federal business serves every cabinet-level department and more than 30 of the largest federal organizations. Accenture Federal Services transforms bold ideas into breakthrough outcomes for clients at defense, intelligence, public safety, civilian and military health organizations.
We believe that great outcomes are everything. It’s what drives us to turn bold ideas into breakthrough solutions. By combining digital technologies with innovation proven at scale from the world’s leading organizations, we use agile approaches to help clients solve their toughest problems fast—the first time. So, you can deliver what matters most.
As part of our Marketing & Communications team, you’ll play a key role in helping Accenture Federal Services execute its strategy. You’ll work closely with our dedicated team of innovative marketing, media, and communications experts who focus on the following areas: integrated marketing, research and content development, content marketing, digital and social marketing, industry and client-centric marketing, events and sponsorships, people communications, media and industry analyst relations, corporate citizenship, and recruitment marketing.
A creative, innovative Marketing Manager who is responsible for marketing strategy, planning, and campaign development for an exciting new business portfolio serving the federal government. All together, the Marketing programs are essential to helping the portfolio advance market positioning, growth priorities, client relationship building, community and culture, and candidate and people engagement – all orchestrated across touchpoints, activities, and channels.
Partner with the Portfolio business lead and sales lead to understand the business strategy, growth priorities, client missions and buyers and translate those priorities into highly relevant and engaging sector and client marketing campaigns and activities.
Design and activate integrated marketing campaigns to increase awareness, differentiation, and preference that help the Portfolio and client teams increase mindshare as well as deepen and expand relationships in priority growth areas
Curate the end-to-end client experience and orchestrate sector-relevant and buyer function-based campaigns to establish and strengthen client relationships.
Co-create campaigns and activities with go-to-market partners to bring campaigns and activities to life together with internal client account, sales, and capability stakeholders to ensure alignment with marketing activities.
Partner with the Recruiting Lead and Recruiting Marketing to jointly develop and execute recruiting marketing initiatives to support the Portfolio’s hiring goals
Infuse data-driven analysis across all activities, and measure and refine campaigns and activities against specified goals and measurements.
Here Is What You Need:
Bachelor's Degree or 7+ years of industry experience
Experience with marketing in a professional services, technology, or similar field
Bonus Points If:
10+ years of industry experience
Government industry experience or exposure preferred
Experience with large matrixed organizations preferred
Demonstrated ability to plan, present, and execute marketing program implementation projects
Ability to navigate a complex environment and manage ambiguity and quick-turn expectations
Agile execution and proven excellence with the ability to navigate multiple processes
Excellent people engagement skills with a wide range of stakeholders
Strong storytelling and written communications as well as strong executive presence
Ability to serve as a marketing advisor to key business and account leaders, directing the right mix of marketing approaches and programs to achieve specific goals
Positive and collaborative work ethic
Demonstrated leadership in professional setting; either military or civilian
Demonstrated teamwork and collaboration in a professional setting; either military or civilian
Comfortable proactively managing relationships with senior leadership and stakeholders as well as “rolling up your sleeves” in program management and execution
Experience setting and managing expectations of internal teams
Understanding of digital and industry trends
Proficient with analytics and adept at measuring and optimizing marketing programs
Professional services, technology, or similar marketing experience
Expert project management skills
Familiarity with salesforce.com
US Citizenship Required
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Please be aware that Accenture requires all employees to be fully vaccinated as a condition of employment. Accenture will consider requests for medical or religious accommodation to this vaccination requirement during the recruiting process.
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