Job Description

We Are 

Accenture Interactive Life Sciences a new breed of agency that believes better experiences lead to better health. Our team creates experiences that empower people to take ownership of their health, improve the pathway to care for patients and caregivers, and support the vital work of healthcare professionals. 

 

Join our team of curious and collaborative strategists, creatives, experience designers, technologists, and data scientists to drive customer success and business results globally at scale. If you’re passionate about audience and content strategies, websites, portals and engagement platforms, creative campaigns, lifecycle marketing and more  and have expertise in the life sciences sector  join us. As part of Accenture Interactive, we are “The Experience Agency.  Visit us at: http://http://www.accenture.com/accentureinteractive

You are:

A skilled creative who can help brands tell their stories through a variety of channelsbuild HCP and patient audiencesand analyze the holistic experience of those audiences to identify where content can make a difference. You understand the journeys of patients, caregivers, and healthcare professionals, matching their steps to strategic initiatives that achieve business goalsYou know how to research the competitive landscape to frame an overall content strategy, determine the brand personality/archetype and “tone of voice,” and brief internal creative teams on specific tactics. You have an innate understanding of how healthcare audiences consume content (especially in a digital/interactive landscape)You are confident as an individual contributor, ready to jump in and take a leadership role when required, but also someone who embraces collaboration with cross-functional teams. 

 

The Work:  

  • The Life Sciences Content Strategist will design and execute Life Sciences content strategy based on business objectives and customer needs  

  • Establishes content briefs for content that engage users across multiple digital channels (e.g. email, web/portals, mobile app, blog, social media, and more 

  • Manages content development, ensuring content is timely, relevant, accurate, and appropriate to brand requirements 

  • Informs site mapping, content hierarchy in wireframes and prototyping for websites, marketing landing pages, news blogs, tool applications and more 

  • Performs qualitative/quantitative content mapping, auditing, gap analysis, analytics research, keyword and search findings, competitive assessments, market research, user and stakeholder interviews 

  • Defines information architecture, navigation and taxonomy, user flows, metadata strategies, content matrix recommendations. 

  • Defines key messages based on clinical study and product information 

  • Implements SEO best practices 

  • Identifies KPIs and measures content effectiveness to refine strategy. 

  • Builds and manages digital content roadmaps, content calendars, documents, and reports. 

  • Creates and manages editorial guidelines for digital content. 

  • Develops advanced strategies to maximize content and its distribution across a variety of digital channels. 

  • Consults on pitches, workshops and other new business projects as required, thus ensuring a strategic approach 

  • Supports the business development team with strategic input, client meetings, presentations and proposal writing 

  • Own the storyline and content creation for strategy-focused pitches and new business presentations 

  • Executes content briefs with hands-on work as copywriter or editor for some opportunities 

 

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Qualifications

YOUR EXPERIENCE: Basic Qualifications

  • Experience developing content strategy for the life sciences or health sector 

  • Experience across both traditional and emerging channels 

  • Minimum of 5 years experience of content and copywriting  

  • Experienced in Life Sciences design principles, e.g. MLR review processes and requirements, Fair Balance, branded vs. unbranded restrictions, etc. 

  • Expertise at understanding how to engage HCP, Patient, and Caregiver audiences to motivate and drive action and engagement 

  • Bachelor’s Degree or equivalent (minimum 12 years) work experience. 

SET YOURSELF APART: Preferred Qualifications

  • Experience with Medical Writing 

  • Expert at strategic brainstorming, campaign development and creative execution writing email copy, advertising (digital, print, banners), brand messaging, web copy, video scripts, marketing collateral 

  • Experience with developing content and copy for medical portals 

  • Strong understanding of UX principles and how it relates to copy 

  • Experience in Oncology, Neurology, Rare Disease, Patient Services or related areas  

Travel
For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only, but following the pandemic you will be expected to attend period meetings on the West Coast, particularly in the Seattle region.   
Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts

As required by the Colorado Equal Pay Transparency Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $75,600 - $122,799 and information on benefits offered is here.   



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    Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here


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    Requesting An Accommodation


    Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.


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    Other Employment Statements


    Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.


    Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.


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    Locations

    GA - Atlanta,IL - Chicago,MA - Boston,NY - New York,PA - Philadelphia,VA - Arlington
    COVID-19 update:  The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually. 

    Please be aware that Accenture requires all employees to be fully vaccinated as a condition of employment. Accenture will consider requests for medical or religious accommodation to this vaccination requirement during the recruiting process.

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