Accenture Interactive—a new breed of agency that’s all about the Experience. For us, customer experience is not an add-on; it’s foundational to who we are and how we empower our clients. As the world’s largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people’s lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world’s greatest experiences. Visit us here to l earn more about what makes us The Experience Agency.
While there will never be a typical day at Accenture Interactive, we’ve highlighted a few of your exciting responsibilities. Provide day-to-day management of client relationships and strategic direction on all aspects of the account, articulating Human Brand Experience strategies and briefs to the client and multi-disciplinary teams. Understand client's business landscape and identify. Complexity (Degree of difficulty of an assignment or the level of problem-solving assessment and resolution required, as measured by degree of problem-solving, strategic vs. routine focus, and stakeholder interactions (e.g. – Executives, Supervisor, etc.)
•Responsible for the day-to-day ownership, development and nurturing of client relationships
•Responsible for using your knowledge of key client challenges to seek new opportunities for increased revenue on your piece(s) of business, proactively driving these internally and presenting them to the client
•Be the voice of the client within the agency and the voice of the agency to the client, and mediate between the two to get to the most effective outcome
•Responsible for managing up to your bl/mp in order to keep them sufficiently informed on the day-to-day of the account / of any issues or opportunities
•Ensure the briefs, work and team are thinking in an integrated way
•Must maintain a high level of knowledge on the client’s business
Creative & Strategic
•Be an integral part of the development of the strategic and creative output, attending all key meetings and ensuring required actions are done by you or your team
•Pressure test creative briefs and work against the client’s needs – at every stage of a campaign’s lifecycle
•Be a strategic partner to your planner on the client business
•Check creative output for alignment to the client’s business objectives and ensure this is key in the presentation of that work
•Be responsible for thinking outside the box and bringing insightful and relevant info to the development
•Lead the presentation of creative work and rationale for said work
•Attend all research where possible and ensure you are present at all debriefs
Mobilize appropriate resources
•Support sales opportunities and ensure the feasibility of the proposed solutions and delivery of the solution by leveraging Accenture’s full capabilities
•Improve client and customer relationships working with Client Account and Account Management Team leadership
Plan, deliver and execute project(s) and program(s)
•Ensure execution of delivery work across one or more clients or portfolios, leading service delivery strategy across all locations where the services are provided (e.g. ,client-site, delivery center)
•Address performance issues across the client(s)/portfolio(s); create the operational approach and implements continuous improvement
•Implement standard SLA commitments and other financial/operational metrics for client(s)/portfolio(s)
•Support the achievement of contract controllable income (CCI) targets, as well as the achievement of cost-to-serve targets; deliver efficiencies through standard processes and synergies
•Manage recruiting, staffing, people engagement, pyramid, mix, utilization, cost-to-serve and capacity of service delivery staff to optimize balance between cost and delivery targets
•Responsible for the managing, developing and day-to-day pastoral care of your account team
•Ensure your team are pinned down on the day-to-day basics of am, ultimately accountable for:
•The effective & organized management of client feedback to agency, and creative/strategic push back to client
•Managing the client from briefing, strategy, creative to execution & evaluation of the campaign
•All client meetings: ensure agendas are issued and accurate contact reports are produced
•Weekly status meetings (both client & internal)
•Ensuring all client meetings (including calls) have a follow up contact report
•Ensuring the highest quality and standard of all deliverables
YOUR EXPERIENCE: Basic Qualifications
Minimum 10 years of experience in account management, account planning, advertising, communications or marketing
Minimum 5 years of digital marketing agency or client-side experience managing complex relationships and delivering multi-channel experiences
Minimum 3 years working in a matrix team environment delivering campaigns that could include CRM, communications, content marketing, cross-channel marketing programs including web development, mobile products, social
Bachelor's degree or equivalent (minimum 12 years) work experience
SET YOURSELF APART: Preferred Skills
At least 9 years of digital marketing agency or client-side experience managing complex relationships
Solid understanding of creative and production processes across channels
CRM expertise and proficient understanding of how to integrate CRM into emerging channels
Strong ability to understand insights and turn them into strategic plans
Ability to independently manage multiple projects simultaneously
Ability to inspire and lead teams by setting forth a vision for the account
Ability to negotiate SOWs on behalf of the Agency and manage scope with Client
Must possess ability to translate vision into tactical steps within a project
Experience or category knowledge for assigned client preferred
For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only. Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.
As required by the Colorado Equal Pay Transparency Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $90,900 - $182,149 and information on benefits offered is here.
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