Accenture Interactive—a new breed of agency that’s all about the Experience. For us, customer experience is not an add-on; it’s foundational to who we are and how we empower our clients. As the world’s largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people’s lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world’s greatest experiences. Visit us here to learn more about what makes us the Experience Agency.
Accenture Interactive Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models. These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions.
The Marketing Services Campaign Consultant will serve as the technical expert in the clients’ marketing automation platform, data model, and offer best practices in campaigning. The Campaign Technology Lead will work closely with the Campaign Program Manager to successfully execution against marketing strategies.
Provides technical leadership to on-shore and off-shore teams in Campaign Management Tool, and in general, marketing operations
Responsible for ongoing training of the Campaign Operators in Campaign Management Tool skills and apprise Campaign Operations team of changes based on upgrades
Supports the on-shore and off-shore teams with Campaign Management Tool administration needs, such as granting tools access to new members and migrating campaigns between environments
Reviews and supports Campaign Management Tool application upgrade needs; Recommends upgrades, as appropriate, to Technical Support team
Collaborates with Technical Support team for new and/or changes to existing integrations
Leads in translating complex campaign requirements into an optimal campaign design that meets clients’ business objectives and campaign strategy
Leads, manages, and coaches off-shore Campaign operations team during escalations including issue analysis and resolution
Participates in and coaches team during peer reviews and testing campaigns
Support in Campaign Management Tool improvement projects
Responsible for adhering to client and Accenture Marketing Services processes and best practices and contributing to Campaign Management Tool best practices documentation
Here's what you need:
3+ years of experience in marketing technology and operations focusing on execution of marketing on behalf of the Client
3+ years technical expertise in one or more marketing automation tools (e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign, Oracle-CRM-Marketing, Eloqua, and/or Marketo)
Bachelor's degree or equivalent (minimum 12 years) work experience
Bonus points if:
Understanding of leading practices in digital and email marketing
Understanding of integrated marketing across the entire prospect and customer lifecycle, and how marketing strategy, customer data, segments, channel, creative, content, and offers interact to drive desired business outcomes
Understanding of marketing strategy and experience with targeting, segmentation, test/control design, and campaign reporting and analytics
Understanding of marketing operations, processes, business requirements.
Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
Ability to evaluate concepts and present recommendations to leadership
Strong written and verbal communication skills
Certification in one or more of the following: Salesforce Marketing Cloud/Exact Target, Adobe Campaign, Eloqua, Marketo
Experience across more than one vertical, e.g. Life Sciences, Retail, Financial Services
Advanced degree (MBA, MS, or equivalent)
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