Who we are
Droga5, part of Accenture Interactive, is a creative agency with offices in London and New York. From integrated communications and experience innovation to business design, Droga5 exists to build and sustain the most influential brands of the 21st century through creativity. Droga5 was founded in 2006 and has been recognized as Agency of the Year more than 25 times and was named both Ad Age and Adweek’s Agency of the Decade (2010–2019). Visit Droga5.com or @droga5 on all social platforms to get to know us better.
Communications Strategy @ Droga5
Communications strategy is core to our process at Droga5, ensuring that media thinking is considered early to deliver best in class creative ideas where the context enhances the content. At Droga5 we challenge the existing industry model of media and creative working in siloes, instead preferring an integrated, collaborative planning approach where insights into audience’s relationship with platforms and channels are used as key inputs to creative ideation.
The Communications Strategist aids in the creation of strategic communications initiatives while working to bridge the gap between media and creative. The Strategist helps in the creation of journeys, engagement frameworks, campaign ecosystems, and annual communications plans across paid, owned and earned touchpoints.
- Aid in the creation of communications strategy deliverables including audience journeys, campaign ecosystems, engagement frameworks, moments strategies and tactical briefs
- Forge relationships with internal members, across disciplines and departments (Creative, Strategy, Production, Account, etc.)
- Collaborate with external IAT partners including media, PR and CRM agencies.
- Work with creative teams to amplify their ideas via media strategy, tactics and creative thought-starters
- Partner with the data and analytics teams, to ensure that measurement frameworks, reporting cadences and campaign optimizations are taking place
- Minimum of 2 years of experience in strategy or communications strategy or similar experience
- Experience working in or with a creative agency and creative teams
- Understanding of the media landscape, both offline and online
- Demonstrated ability to think strategically and creatively
- Knowledge using media-based insight tools (MRI/Simmons, eMarketer, AdViews/AdRelevance, comScore and GWI)
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