Industry X Global Content Lead
Organization: Corporate Function/Marketing + Communications
Location: Negotiable - USA - Chicago, Boston, Washington DC, Charlotte, Atlanta, Dallas and Austin
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With over 500,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Corporate Functions – Marketing + Communications
As part of this team, you’ll play a key role in helping Accenture execute its strategy. You’ll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.
YOUR ROLE: Industry X Global Content Lead
The Industry X Marketing & Communications (M+C) team. You could be the perfect fit if you are driven to excel in a fast-paced, innovative environment set for rapid global expansion.
Software is changing industry, continuously. It flows into everything—from customer experiences, the products we buy to business processes, all the way into physical machinery. It is creating new kinds of disruption and new opportunities, which requires our clients to redefine how their companies and people work, how they make things and which things they make.
Leading companies are seizing this opportunity, and integrating digital into the core of their business, So, they can, design things, better. Engineer things, safer. Manufacture things, faster. Produce things, sustainably. Service things, remotely. Make things, better.
This is not just about efficiency, safety, productivity, or sustainability. It’s about moving from thinking about hardware and physical environments first to thinking about software and outcomes first, forming new partnerships and alliances and redefining the way industry works.
This is what we call Industry X—Embedded intelligence, Industry’s secret sauce that’s shaping the future of making things, better. It’s a major growth leaver for Accenture.
Accenture’s Industry X practice, part of Accenture Strategy & Consulting, has been tasked with growing its business by more than 3x until 2025. Our marketing engine is set to support that growth with two clear objectives. 1) Position Accenture as the #1 “go-to partner” for changing both how companies make things, and the very things they make, and, 2) enable growth by generating enough awareness, interest, and demand to support that 27% growth target over the next four years.
As head of Content, we are looking for a stellar contributor to get us organized and continue driving our world leading conversation, ground-breaking research, engaging articles and leader led social for this highly critical (and exciting) area of the business.
The Industry X Global Content lead works with the Industry X marketing business leads and the broader cross Accenture team to create, share and maintain a successful content strategy, and leads the implementation of content programs that drive Accenture’s Industry X business forward.
He/she oversees all Industry X related content initiatives and ensures that they help create both awareness of and preference for Industry X and Accenture’s Industry X services.
This pivotal role is the true interlock between marketing, media relations and sales enablement within the Industry X global practice and the wider Industry X network within Accenture.
Working closely with the Industry X business marketing leads in “Digital Manufacturing and Operations” and “Intelligent Products and Platforms” (the two business units within Industry X) as well as the regional marketing and media relations leads across the priority geographies – USA, UK, ASG, Gallia, China and Japan—the Global Content Lead pursues the key objectives of maximizing the value content brings to both Accenture’s clients and prospects: Creating a market for Industry X offerings, increasing consideration, lead flow and pipeline, and reducing sales cycle length while improving win rates—all by building an “audience” for the Industry X practice.
We need you to build the ‘winning’ content machine that drives multi-level content through all major channels. Managing multiple stakeholders will be key, and clear regular leadership communication around content progression and pipeline will be essential.
We also are looking to you to drive our most iconic and pivotal research-based content—anticipating and shaping differentiated, white space global research and content development around offerings and C-suite challenges. These influential pieces will be shaped with Accenture’s most senior leaders and working with our world class research teams help Industry X influence on a global stage.
Candidates for the role should see themselves as data-savvy editors, who can create a worthwhile content offering for Accenture’s Industry X target audiences. They will need to have the ability to develop an understanding of clients’ and prospects’ interests and preferences, as well as a thorough understanding of Accenture’s Industry X offerings.
He/she will also be able to leverage both to build a comprehensive content strategy and cross-channel content and editorial plan, set-up and manage a content budget, and curate, create and distribute content in ways, which best support the Industry X marketing effort.
Success in managing content marketing for Industry X will also require a robust knowledge of content marketing and content analytics technology and best practices, since they are key to improve set-up, effectiveness, and efficiency of all Industry X content initiatives, as well as the ability to work across a number of Accenture’s corporate functions and teams
- A calm, yet quick-thinking, self-starter with excellent project management skills and the ability to stayed focused whilst managing competing priorities in a fast-moving environment?
- Energized by new challenges with the confidence to manage and influence up and down the leadership chain and across a large matrixed organization?
- A team player who wants to be part of a larger, energetic team focused on re-inventing the way industry works?
- A continuous learner eager to learn more about the digital solutions and platforms driving this change, such as IoT, cloud, wearable technologies, artificial intelligence, digital twins and more?
- Team with business leaders to develop and roll out a creative yet strategic global multi-level marketing content program
- Develop thought-provoking content, and position Accenture in the market through a variety of channels including social, digital marketing, media and events to win market share
- Drive the conversation by educating and empowering our 10,000+ Industry X team globally with the tools they need to sustain and drive great conversations with our clients
- Be ready to showcase the success of your marketing programs through powerful metrics, and share your leading practices with others
- Join a highly motivated team that works across cultures and values work/life balance and a shared success mindset
Reports to: Global Head of Marketing for Industry X
Supervises: Content Manager (Germany)
External Relationships: Writers, agencies, publishing houses
Internal Relationships: Industry X Business Leadership
Work Requirements: Minimal travel
YOUR EXPERIENCE: Basic Qualifications
- A Bachelor's degree or equivalent
- Minimum of 15 years corporate marketing experience designing and implementing strategic marketing programs
SET YOURSELF APART: Preferred Qualifications:
- Master’s degree in marketing or MBA
- Sales experience
- Superior writing and storytelling skills
- Knowledge from working in technology, product, engineering or manufacturing industries.
- Must have worked on global client-facing, campaign-driven, content-based marketing programs
- Strong understanding of business content and how to apply to business issues and problems
- Excellent writing, editorial and creative skills
- Digitally savvy for social and web page content
- Excellent organizational skills and ability to juggle multiple priority projects simultaneously
- Experience of supervising support staff and contractors
- Excellent oral and written communications skills
- Able to demonstrate strong project management capability, organizational skills and attention to detail
- Able to demonstrate senior stakeholder management capability
- Ability to manage and build relationships, negotiate and influence colleagues within matrixed organizations
- Demonstrated leadership in professional setting; either military or civilian
- Demonstrated teamwork and collaboration in a professional setting; either military or civilian
Equal Employment Opportunity Statement
Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. Our rich diversity makes us more innovative, more competitive and more creative, which helps us better serve our clients and our communities.
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For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement
Requesting An Accommodation
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Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
Unless expressly indicated, this role is not open in the state of Colorado.
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