Job Description

We are
The Experience Agency. Accenture Interactive is a new breed of agency designed from the ground up to empower clients to own Experience from start to finish. The marketing landscape has dramatically changed: consumers want the same kind of Experience with every brand they encounter; there is a powerful convergence of marketing and technology; and brands are no longer built through advertising, but through Experiences. In order to unlock growth, marketing organizations need a new breed of agency—one that is part business consultancy, part creative agency and part technology powerhouse to enable them to design, build and run the best Experiences on the planet. Visit us at: www.accenture.com/accentureinteractive
 
Job Summary: 
Accenture Interactive Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications.  In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models.  These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions. 
 
The Marketing Services Campaign Manager will liaise directly with client marketing teams and focus on planning and executing marketing strategies within the marketing automation platform. Additionally, they strive to improve key marketing functions to acquire, develop, and retain satisfied, loyal relationships and create economic value.
 
Key Responsibilities
  • Works with campaign operations, the client, and third-party vendor teams to drive campaign execution from requirements to delivery
  • Collaborates with Customer Marketing Strategy to confirm feasibility of campaign plans and translates marketing strategy and requirements into business requirements
  • Creates and manages project plans and timelines to deliver marketing campaigns on time against a campaign calendar
  • Completes BRD (Business Requirements Documents) which may include targeting and segmentation of the audience, campaign design, monitoring, and key performance metrics
  • Manages client and team expectations throughout delivery; manages risk and issue escalations related to the campaigns
  • Manages relationship with the client’s marketing team to support campaign planning and execution with the ability to manage integrated campaign delivery timelines
  • Manages the Campaign Services team off-shore providing campaign technical guidance and clarifying the business need
  • Reviews campaign metrics and presents trends and insights; works with Customer Marketing Strategy on campaign optimization
  • Manages demand for services, capacity to deliver services, and client expectations


Qualifications

  • Minimum of 3 years of experience in a marketing services execution role within Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations
  • Minimum of 3 years of experience collaborating with a team of global marketing services professionals in a fast-paced, deadline-driven environment
  • Minimum of 3 years in a client-facing role
  • Minimum of 3 years of experience with transactional databases and marketing automation platforms/technologies to include Marketo
Preferred Qualifications:
  • Experience with HTML
  • Understanding of marketing strategy with experience in targeting, segmentation, test/control design, campaign analytics, prospect and customer lifecycles
  • Experienced in the relationship between marketing strategy, customer data, segments, channel, creative, content, and offers and how they interact to drive desired business outcomes
  • Ability to evaluate concepts and present recommendations to senior leadership 
 
WHERE YOU LIVE: Dallas
 

OUR COMMITMENT TO YOU 

• Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement

• You’ll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects

• Opportunities to learn daily through training, assignments and collaboration with experts across the company

• Access to leading-edge technology

• Along with a competitive salary, Accenture offers a comprehensive package that includes generous paid time off, 401K match and an employee healthcare plan

 

CALL TO ACTION

Now is the time to become a digital disrupter. The opportunity is here—what’s stopping you from pursuing it?

 

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

 

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. 

 

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

 

Equal Employment Opportunity:

 All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Job Candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

 

Accenture is committed to providing veteran employment opportunities to our service men and women.

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