Job Description

Strategy/Digital Analytics Associate Manager

Organization: Corporate Function/Marketing and Communications

Location:  Negotiable- North America and Europe

  

Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 469,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

 

Corporate Functions – Marketing & Communications

As part of this team, you’ll play a key role in helping Accenture execute its strategy. You’ll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.

 

YOUR ROLEStrategy/Digital Analytics


Responsible for executing analysis to generate actionable insights for the Accenture Strategy and Digital Marketing teams. This includes measuring and optimizing for marketing channel effectiveness and business impact, analyzing and synthesizing insights for key stakeholders, educating teams on measurement strategy and reporting tools and identifying ways to enhance said tools on behalf of your Strategy and Digital marketing colleagues. 


Responsibilities:

  • Act as the analytics lead the Accenture Strategy and Digital Marketing teams

  • Leverage quantitative analysis to analyze and optimize the client journey and experience
  • Connect digital, cross-channel analytics with CRM to deliver closed loop reporting including client opportunities and revenue impact.
  • Measure the client journey across touch points to develop lifecycle marketing strategies
  • Aggregate and analyze multi-channel data to develop actionable insights on client engagement with marketing touchpoints to optimize marketing messages and channel strategy
  • Drive and evangelize key performance indicators and success metrics to inform, measure and optimize client marketing strategy and execution
  • Partner closely with Strategy & Digital Marketing stakeholders and Campaign Operations teams to connect client insights strategy with business opportunities and sales execution
  • Inform and educate teams on Marketing and Communications measurement strategy, KPIs and reporting tools as well as developing ways to evolve tools to meet their needs


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Qualifications

YOUR EXPERIENCE: Basic Qualifications

  • Education: Bachelor’s degree required, Master’s degree a plus

  • Work Experience: Minimum of  5 years analytics experience

SET YOURSELF APART: Preferred Skills

  • B2B marketing analytics a plus

  • Experience with driving high impact quantitative analysis leveraging Excel, data visualization or other tools
  • Ability to query/mine large data sets, SQL is preferred
  • Experience with marketing analytics including web, CRM and social media
  • Specific experience with Adobe, Salesforce, Facebook, Twitter and LinkedIn insights, a plus
  • Experience in collaborating with BI and Data Management teams on processes and architectures that support analytics needs
  • Demonstrable skills in consulting and partnering with marketing stakeholders to uncover business questions and aligning analytics initiatives that deliver insights to inform data-driven decisions

Professional Skills

  • Strong analytical mindset and skills, including the ability to break down complex data scenarios into digestible components with the initiative to dig into the ""why"" of various results

  • Proven ability to collaborate within and across a variety of teams and functions
  • Ability to influence leadership and stakeholders through relationship-building, strong executive-level presence and deep subject matter expertise
  • Ability to prioritize projects with a focus on impact
  • Rigorously detail-oriented with commitment to accuracy and track record of project management success
  • Ability to operate with a high level of energy, commitment and enthusiasm to take on a complex, challenging role in a dynamic, fast-paced organization
  • Excellent communication, presentation, and critical thinking skills
  • Ability to explain technical information to non-technical users
  • Demonstrated leadership in professional setting; either military or civilian
  • Demonstrated teamwork and collaboration in a professional setting; either military or civilian
OUR COMMITMENT TO YOU

  • Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.
  • You’ll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects.
  • Opportunities to learn daily through training, assignments, and collaborating with experts across the company.
  • Access to leading-edge technology.
  • Along with a competitive salary, Accenture offers a comprehensive package including generous paid time off, an employee healthcare plan and a competitive 401K program. Learn more about our extensive rewards and benefits here.

 

CALL TO ACTION

Great things can happen—they already are. Come and be a part of the next level of high performance.

<GET REFERRED    <APPLY ONLINE

 

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture. 

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

Equal Employment Opportunity

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Locations

IL - Chicago,NY - New York

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

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