Job Description

Innovation Marketing Manager

Organization: Corporate Function/Marketing and Communications

Location: San Francisco, CA

  

Accenture

 

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 469,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com. 

 

Corporate Functions – Marketing & Communications

 

As part of this team, you’ll play a key role in helping Accenture execute its strategy. You’ll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.

   

YOUR ROLE: Innovation Marketing Manager


The single biggest priority for NA Marketing for Accenture is driving awareness, buzz and traffic among clients to our network of 11 Innovation Hubs.  This program is called “Innovation 2.0.”  For this role you will be working under a Senior Manager and with the Marketing Leaders and local city market leads for North America (who also carry other responsibilities).  You will be responsible for helping implement the North America “Innovation 2.0” marketing strategy, helping create and execute content and campaigns at a national level and then localize them across all 11 cities with Innovation Hubs.  You will also be responsible for driving input and adoption of the Accenture 2.0 marketing program across all 11 of Accenture’s Innovation Hubs and all Accenture Operating Groups. Collaborating with global, regional and local marketers, you will help create a marketing tool-kit that enables Innovation Hubs to deliver relevant and engaging client experiences.

 

Metrics driven, you will challenge status quo and creatively combine traditional and digital marketing channels to help us to break through the noise and engage attention-starved C-level executives with Accenture’s largely under-appreciated capabilities in the “innovation” space. You measure success not only in share of voice or content consumed but hold yourself accountable for driving pipeline and revenue, naturally partnering with sales and account management to maximize campaign impact. No stranger to complex matrix organizations, you will build bridges and persevere in collaborating across groups to integrate marketing efforts, presenting one unified Accenture to potential and existing clients.

 

Successful candidates for this individual contributor role will demonstrate experience in:

  • Developing and executing marketing plans that are informed by data, don’t default to following the “beaten path” and, most importantly, deliver impact Integrating demand generation programs across digital/social, events, email, etc.
  • High-touch account-based marketing targeting senior decision makers
  • Effectively teaming across complex organizations and marketing internally as well as externally. Working with senior stakeholders on a daily basis
  • Excellence in the content creation process (writing briefs, working with agencies) to deliver disruptive content
  • At times, managing large multi-client events with diligence and success Background in B2B professional services a bonus
  • As an individual, you are a pragmatic, metrics-driven self-starter with a strong bias for action
  • You are high energy and adept at juggling competing priorities
  • The self-assurance and diplomacy required for managing senior stakeholders are must-have’s too

Responsibilities

  • Contribute to North America marketing strategy for Innovation 2.0
  • Own execution of marketing campaigns driving awareness and demand, including:
    • Events (national to regional, large to intimate)
    • Immersive experiences
    • Paid media/search/social
    • Social media
    • Sales enablement
  • The above requires strong collaboration with:

    • Accenture marketing entities (corporate, geographies/regions, target industries, target functions, offerings)
    • Accenture approved agencies
    • Accenture senior business stakeholders (target industries, target functions, offerings)
  • Measure impact and continuously optimize campaigns and their execution
  • Manage budgets
  • Adhere to applicable policies and procedures



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Qualifications

YOUR EXPERIENCE: Basic Qualifications
  • Education: Bachelor's degree
  • Work Experience: Minimum of 7years of marketing or business development
SET YOURSELF APART: Preferred Skills
  • Demonstrated experience in:
    • Developing and executing marketing plans that are informed by data, don’t default to following the “beaten path” and, most importantly, deliver impact
    • Demand generation marketing integrating programs across digital/social, events, tele, direct mail
    • High-touch account-based marketing targeting senior decision makers 
    • Effectively teaming across complex organizations
    • Working with senior stakeholders on a daily basis
    • Using CRM and Marketing Automation Tools, ideally Salesforce Background in B2B professional services a bonus

Professional Skills

  • Fluency in English
  • Strong interpersonal skills and team player instincts
  • Connector skilled in getting things done across complex matrix organizations
  • Self-starter with a strong bias for action
  • High energy and adept at juggling competing priorities to tight deadlines
  • Self-assurance and diplomacy required for managing senior stakeholders
  • Pragmatic, analytically minded and metrics-driven
  • Proven “scrappiness” and problem-solving skills
  • Curiosity and natural inclination to challenge status-quo
  • Demonstrated leadership in professional setting; either military or civilian
  • Demonstrated teamwork and collaboration in a professional setting; either military or civilian
     

 

OUR COMMITMENT TO YOU

  • Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.
  • You’ll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects.
  • Opportunities to learn daily through training, assignments, and collaborating with experts across the company.
  • Access to leading-edge technology.
  • Along with a competitive salary, Accenture offers a comprehensive package including generous paid time off, an employee healthcare plan and a competitive 401K program. Learn more about our extensive rewards and benefits here.

CALL TO ACTION

Great things can happen—they already are. Come and be a part of the next level of high performance.

<GET REFERRED    <APPLY ONLINE

 

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture. 

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

Equal Employment Opportunity

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

 

 

 

 

 

 

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

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