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Sr Marketing Manager – Salesforce and Workday

Job Location: CA - San Francisco, GA - Atlanta, IL - Chicago

Regional Description: Southeast

Job Number: 00660049


- Job description

Organization: Corporate Functions/Marketing and Communication 
Location: Atlanta, Chicago, San Francisco
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 435,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at
People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area, and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area.
Marketing and Communications professionals build a powerful and differentiated global brand at the corporate, industry, capability and geography levels that supports the Accenture strategy; enhances long-term client relationships; inspires employees and candidates; and drives profitable revenue growth. Accenture Corporate and Recruitment Marketing is now looking for a strong leader to support Global and North American programs.
Job Description
Working as part of the global Accenture Technology Marketing & Communications team, the Associate Director or Senior Manager – Salesforce and Workday Platform Marketing Lead drives the marketing and communications strategy and crafts strategic external and internal content in support of this business. The focus of the role includes using a targeted communications strategy, strong messaging and digital platforms to create a culture of believers and evangelists internally for our Salesforce and Workday Platforms to reinvigorate our business and driving our positioning externally to drive sales and support our growth goals. This includes:
Strategic Planning
  • Develop the marketing & communications strategy to support the growth of the Salesforce and Workday Platforms working with global Marketing & Communications lead and appropriate business leadership.
  • Work with the industry and geographic teams, and other related teams across our business, to ensure the plan is innovative, relevant and localized, and launch sales campaigns in those areas.
  • Effectively team with Salesforce and Workday marketing and alliance leadership to ensure a cohesive joint marketing plan, and manage the ongoing implementation of the plan, and refresh as required.
  • Manage annual budget and demonstrating the ability to show strong ROI on programs. Managing all reporting across the programs.
Content Development and Campaigns
  • Create strategic messaging, including structuring a multi-faceted message platform designed to raise perceptions of and support our Salesforce and Workday Platform businesses.
  • Lead internal and external marketing campaigns to evangelize our key audiences: leadership, client teams, and our people; Salesforce and Workday leadership and sales teams; clients and other external audiences, such as industry analysts.
  • Drive the development of market-relevant and differentiated thought leadership, developing new concepts and new content or shaping global content.
  • Design effective campaigns leveraging the content, for both internal and external audiences, and track effectiveness and ROI of the campaigns.
Event Marketing
  • Possess strong executive presence and content management skills to lead our large, high profile events, such as the annual Dreamforce and Rising events, teaming with our event program lead. Sharing insights and strategic thinking around leading events with a limited budget, focusing on how to gain traction internally and with clients, and achieve the best ROI.
  • Ensure execution of tactics and logistics associated with the events.
  • Balance strategic thinking and planning with the ability to “roll up your sleeves” and provide program execution across core content areas and asset development. 
Social Media
  • Create and drive a robust social media program to ensure strong integration of digital marketing elements across all programs. Drive strong share of voice and to position our senior business leaders. Proactively seek new channels and innovative ways to share our stories to keep current of social trends.
  • Analyze results to gain insights and improve our overall digital marketing program.
Sales Support and Relationship Management 
  • Lead the global marketing relationship with Salesforce and Workday and execute against the marketing strategy, while orchestrating resources from Accenture, Salesforce and Workday.
  • Develop global campaigns that drive brand awareness and demand-generation activities in support of the platform goals, collaborating with and rallying colleagues across our team, key businesses, geographic unit and Operating Group marketing teams to ensure cross-pollination of ideas and roll out of key marketing programs and strategies across the company.
  • Collaborate with other business unit leadership including sales, alliances, solution management and others to develop go-to-market plans and high-performing marketing programs that are scalable, repeatable and capable of being deployed globally.
  • Work with industry and geographic marketing and leadership teams, establish highly effective industry- and geography-based marketing strategies.

Role Requirements:

  • Role is expected to flex regularly between working out of Accenture office location, and working in a global, virtual environment.

  • Personal flexibility to travel where and when required, and to participate in virtual meetings outside of regular business hours to connect with business leaders in other time zones.

Basic Qualifications:
  • Bachelor’s degree required, prefer in marketing & communications, journalism or related. Technology industry marketing experience preferred.
  • Minimum of 12 years’ experience in marketing and communications, preferably with some experience in the technology industry; experience in applying marketing concepts; branding and message development skills
Preferred Qualifications:
  • Previous executive communications experience highly desired.
  • Demonstrated ability to design, implement and measure multi-faceted marketing plans and programs. 
  • Demonstrated ability to develop content, including synthesizing complex technology topics and writing new pieces.
  • Excellent Digital, Social Media and PowerPoint skills.
Professional Skills:
  • Proven ability to provide deep and original thinking about complex issues.
  • Demonstrated ability to turn complex ideas into stories and visual concepts easily understood by a broad audience.
  • Executive presence, and a strong knowledge of the technology industry and landscape.
  • Confidence, presence and personal credibility to establish successful relationships.
  • Strong organization, program management and content development skills, with a demonstrated ability to meet milestones, meet tight deadlines and communicate status on concurrent projects
  • Exceptional communication skills. The ability to present and communicate ideas clearly and persuasively at all levels to multiple audiences.
  • Bold creativity and a passion for new technology trends and the future.
  • Strong knowledge of innovation, technology content, and the ability to instantaneously absorb and create the new.
  • Confidence, presence and personal credibility to establish successful relationships.
  • Strong written and oral communication skills. The ability to present and communicate ideas clearly and persuasively at all levels to multiple audiences.
  • Creative drive, energy, innovation and enthusiasm – never satisfied with status quo, always striving to break new ground and bring new marketing techniques and channels to the forefront.
  • Bold creativity and a passion for new technology trends and the future.
  • Goal oriented, business-focused, responsive and reliable.
  • Willingness to learn quickly, take initiative and maintain focus.
  • Ability to be flexible and work analytically in a virtual, problem-solving environment.
  • Strong project management skills, organizational, multi-tasking, and time-management skills
  • Exceptionally strong teaming skills.
  • Excellent negotiation, influence, mediation and conflict management skills.
  • Sensitivity to the cultural variances across different countries.
  • Demonstrated leadership in professional setting; either military or civilian
  • Demonstrated teamwork and collaboration in a professional setting; either military or civilian
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture. 
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.

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