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Accenture Technology – Ecosystems Marketing & Communications Manager, Accenture Workday Platform

Job Location: DC, DC - Washington, GA - Atlanta, IL - Chicago

Regional Description: Midwest

Job Number: 00660017

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- Job description

Organization: Corporate Functions/Marketing and Communication 

Location: Atlanta, Chicago, Washington, DC  

 

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 435,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

 
People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area, and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area.
 
Marketing and Communications professionals build a powerful and differentiated global brand at the corporate, industry, capability and geography levels that supports the Accenture strategy; enhances long-term client relationships; inspires employees and candidates; and drives profitable revenue growth. Accenture Corporate and Recruitment Marketing is now looking for a strong leader to support Global and North American programs.
 

Job Description:

  • Working as part of the global Accenture Technology Marketing & Communications team, the Marketing & Communications Manager – Accenture Workday Platform drives the marketing and communications strategy in support of this business. The focus of the role includes creating a culture of believers and evangelists internally for our Workday practice to reinvigorate our business; and driving our positioning externally to drive sales and support our growth goals. This includes expanding our joint internal and external communications and marketing plans with Workday to support our growth strategy such as:

Strategic Planning

  • Work with the Salesforce and Workday Platforms Marketing & Communications lead to develop a comprehensive marketing & communications strategy and plan to support the growth of the Workday business.
  • Help support the localization of the marketing plans, working with the industry and geographic teams, and other related teams across our business, to ensure the plan is innovative, relevant and localized, and launch sales campaigns in those areas.
  • Effectively team with Workday marketing and ecosystem management leadership to manage the ongoing implementation of the plan, and work with the marketing leadership to refresh as required.
  • Help manage the annual budget and reporting to show strong ROI on programs.

Content Development and Campaigns

  • Help create strategic messaging, including structuring a multi-faceted message platform, writing and shaping messages designed to raise perceptions of our Workday business globally and locally. Help develop a visual identity to support the messaging, and continually evolve and refresh to stay current with emerging trends and Accenture brand standards.
  • Help drive internal and external marketing content and campaigns to evangelize our key audiences: leadership, client teams, and our people; Workday leadership and sales teams; clients and other external audiences, such as industry analysts.
  • Help drive the development of market-relevant and differentiated thought leadership, helping to write new content and shape global content. Help proactively identify hot topic areas for content, develop messaging and create content including thought leadership, POVs and research, working with the geographic teams to localize and industry teams to tailor, ensuring the content is relevant for sales campaigns around the world.
  • Develop content for website pages and registration sites to support the events, thought leadership, new collateral and other areas. Work collaboratively with the Digital marketing team to develop the pages and ensure timely delivery.
Social Media
  • Help create and drive a robust social media program to ensure strong integration of digital marketing elements across all M&C programs. Drive strong share of voice and position our senior business leaders. Proactively seek new channels and innovative ways to share our stories to keep current of social trends.
  • Write content for blogs, social posts and other content required for the social channels. Ensure consistency and accuracy of Accenture Technology strategic marketing messages across various social channels and programs and ensure Accenture’s social media policies are adhered to.
  • Analyze results to gain insights and improve our overall digital marketing program.
    Internal Communications  
  • Create an integrated communications plan to support our growth agenda, developed and implemented at the global level and regional levels. This includes the development of an overarching internal communications strategy and plan aimed at creating a cultural change within Accenture. Integration and collaboration with the global and regional leads is essential to ensuring a comprehensive yet localized plan.
  • Develop overarching messaging and brand guidelines for internal communications, and ensure these standards are adapted globally.
  • Work with regional and functional leads to create a comprehensive schedule and content development plan for ongoing communications at the global and regional levels.
  • Manage the writing, editing and oversight of internal communications, leveraging other resources as required.
  • Work with designers and outside agencies to develop related creative assets and work with our internal mailing team to distribute.

Event Management, Communications and Outreach 

  • Support our large, high profile events, teaming with marketing leadership and event program lead, providing overall event management capabilities, and manage smaller events held around the globe, focusing on how to gain traction internally and with clients, and achieve the best ROI.
  • Develop a communications strategy to support the key events that are held by or sponsored by Accenture, including Workday Rising North America and Europe. This includes the development of client invitations and cover letters, internal postcards, and other briefings, as well as the content and development of the event web pages.
  • Develop scripts and presentations for leadership speeches and speaking opportunities. This includes messaging and content development, working with agencies on creating compelling presentations, and coaching leadership to prepare for speaking opportunities.
  • Team with marketing colleagues in other key functions such as Events Marketing and Ecosystem Marketing leads as required.

Education and Sales Assets 

  • Develop presentations and videos, along with other education, training and sales assets. Manage the development of sales presentations, leadership speeches and scripts, and provide coaching for Accenture, Workday and client leads in the video shoots, working with creative services and production teams to manage all logistics and production of the assets.
Client Success Stories 
  • Become expert in knowing our Workday client base to ensure we are targeting our best client stories for the various channels: credentials, wins and successes postcards, awards, annual and quarterly reports, event marketing and other.
  • Develop wins and successes, and work with the credentials team to develop externally approved content. Share these stories across the channels within Accenture and externally as appropriate. Identify the correct client stories for critical channels such as: quarterly reports, industry analyst reports, awards, speaking opportunities,
  • Manage global awards application process, including the development of comprehensive nomination submissions; manage the input from client teams and subject matter experts; managing a team of writers to help support the development efforts; ensure leadership approval and client sign off; provide project management to ensure timely submissions.

Role Requirements:

  • Role is expected to flex regularly between working out of Accenture office location, and working in a global, virtual environment.
  • Personal flexibility to travel where and when required, and to participate in virtual meetings outside of regular business hours to connect with business leaders in other time zones.

 

Basic Qualifications:
  • Bachelor’s degree required, in marketing & communications, journalism or related.
  • Minimum of 10 years’ experience in marketing and communications, preferably with some experience in the technology industry; experience in applying marketing concepts; branding and message development skills.
Preferred Qualifications:
  • Technology industry marketing experience preferred.
  • Previous executive communications experience highly desired.
  • Demonstrated ability to design, implement and measure multi-faceted marketing plans and programs. 
  • Demonstrated ability to develop content, including synthesizing complex technology topics and writing new pieces.
  • Excellent Digital, Social Media and PowerPoint skills.
Professional Skills:
  • Proven ability to provide deep and original thinking about complex issues.
  • Demonstrated ability to turn complex ideas into stories and visual concepts easily understood by a broad audience.
  • Executive presence, and a strong knowledge of the technology industry and landscape.
  • Confidence, presence and personal credibility to establish successful relationships.
  • Strong organization, program management and content development skills, with a demonstrated ability to meet milestones, meet tight deadlines and communicate status on concurrent projects
  • Exceptional communication skills. The ability to present and communicate ideas clearly and persuasively at all levels to multiple audiences.
  • Bold creativity and a passion for new technology trends and the future.
  • Strong knowledge of innovation, technology content, and the ability to instantaneously absorb and create the new.
  • Confidence, presence and personal credibility to establish successful relationships.
  • Strong written and oral communication skills. The ability to present and communicate ideas clearly and persuasively at all levels to multiple audiences.
  • Creative drive, energy, innovation and enthusiasm – never satisfied with status quo, always striving to break new ground and bring new marketing techniques and channels to the forefront.
  • Bold creativity and a passion for new technology trends and the future.
  • Strong knowledge of innovation, technology content, and the ability to instantaneously absorb and create the new.
  • Goal oriented, business-focused, responsive and reliable.
  • Willingness to learn quickly, take initiative and maintain focus.
  • Ability to be flexible and work analytically in a virtual, problem-solving environment.
  • Strong project management skills, organizational, multi-tasking, and time-management skills
  • Exceptionally strong teaming skills.
  • Excellent negotiation, influence, mediation and conflict management skills.
  • Sensitivity to the cultural variances across different countries.
  • Demonstrated leadership in professional setting; either military or civilian
  • Demonstrated teamwork and collaboration in a professional setting; either military or civilian
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture. 
 
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
 
Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
 
Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
 
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
 
Accenture is committed to providing veteran employment opportunities to our service men and women.

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