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Accenture Interactive - Digital Marketing, Paid Media Strategist - Chicago

Job Location: IL - Chicago

Regional Description: Midwest

Job Number: 00632981

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- Job description

Organization: Accenture Interactive Delivery

Location: Chicago, IL

Travel: Required

 

Accenture Interactive

Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale.

Job Summary

There will never be a typical day at Accenture Interactive, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

Delivery

·        Lead paid media engagements where Accenture is actively managing a Client’s media budget.  This may involve architecting the media strategy, conducting audience and media research, building campaigns, partnering with media and ad technology vendors, optimizing campaigns for business outcomes, creating performance reporting, and making program improvement recommendations.

  • Support a team of media planners and traders, responsible for developing integrated, cross-channel digital media plans and campaign execution

·        Establish media objectives and strategies for cross channel digital advertising campaigns

·        Develop and present comprehensive digital media plans to internal stakeholders and clients.

·        Perform assessments and develop roadmaps to help clients establish and achieve their paid media objectives

·        Lead paid media consultative engagements by collaborating with internal Accenture colleagues, our Clients and their marketing agencies to transform the marketing and analytics organization

·        Support the creation of business development proposals

·        Actively help to develop and grow Accenture’s Programmatic Services offering by contributing to POVs and exchanging knowledge with colleagues

·        Keep in front of industry and paid media trends and developments by conducting research, engaging in training and attending industry events

 

      Basic Qualifications

       Minimum of 3 years of experience in digital marketing

       Minimum of 3 years of experience buying and actively optimizing paid media campaigns across digital media channels such as paid search, programmatic and paid social

       Experience with ad technology tools including SEM bid management tools, DSPs, planning tools

       Experience with ad serving tools (ex: DoubleClick Campaign Manager)

       Experience with setup of media analytics tagging using tools (ex: Adobe Analytics, Google Analytics)

 

Set Yourself Apart:

 

       Solid understanding of the how paid media channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel

       Experience with media planning and forecasting across an entire digital media program

       Strong project management skills and ability to manage multiple responsibilities in a fast paced environment

       Passionate about media, data, analytics and technology (ex: avid consumer of TED talks and Wired Magazine)

       Minimum of Bachelor's degree or higher in marketing, economics, or technical specialty

       Experience with large client-facing projects, ideally in consulting, agency or other business-related services

       Previous experience managing large media accounts at a paid media agency

       Experience managing several team members, vendors and client relationships

       Experience performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.)

       Strong network within digital media and/or ad technology

       Good understanding of end-to-end process in marketing, sales, and service organization

Professional Skill Requirements

·        Proven ability to build, manage and foster a team-oriented environment

·        Proven ability to work creatively and analytically in a problem-solving environment

·        Desire to work in a data driven environment

·        Excellent communication (written and oral) and interpersonal skills

·        Excellent leadership and management skills

·        Ability to take complex solutions and make them simple to explain and digest

 

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