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SEM/PPC Manager

Job Location: NJ - Florham Park, NY - New York

Regional Description: Northeast

Job Number: 00608232


- Job description

Join Accenture and help transform leading organizations and communities around the world.  The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture, and make delivering innovative work part of your extraordinary career.


Boomerang brings digital transformation to the life sciences industry through insight-backed creative solutions that enhance engagement with key target audiences and a focus on delivering measurable business value for our clients. Boomerang, as of December 2015, is now part of Accenture.


People in our Client Delivery & Operations career track drive delivery and capability excellence through the design, development and/or delivery of a solution, service, capability or offering. They grow into delivery-focused roles, and can progress within their current role, laterally or upward.


Job description:

This role will be responsible for the planning, implementation, measurement and management across current Life Science accounts. Ideal candidate must be able to closely manage accounts, make optimization recommendations, and continually evolve campaign to deliver against FDA and client regulations/changes.  This position reports directly into the Paid Media Lead and is located in the New York Metro Area.


Primary Job Functions:

• Daily management of the SEM/PPC accounts, such as spend, performance, ad copy creation/revisions, testing, etc.

• Provide analytics and insight summaries to clients on regular basis (client facing)

• Assist in developing strategies for implementation and measurement across SEM/PPC accounts and wider digital efforts

• Provide industry trends, emerging technologies, and beta testing opportunities to internal/external members

• Understand and adhere to pharma advertising guidelines, including but not limited to fair balance

Basic Qualifications:

• Minimum of 4 years’ SEM/PPC experience

• Experience using digital planning, tracking, measurement/analytical, and competitive tools such Google Analytics, DoubleClick, Google Data Studios, Kenshoo, Marin, SEMrush, Conductor Searchlight, Nielsen, eMarketer, etc.

• Experience working in automated dashboards/visualizations

• Detail-oriented with ability to work in a fast-paced, collaborative department

• Experience providing reporting, measurement/analytic insights/recommendations


Preferred Qualifications:

• Life Science experience – agency or client side

• Agency experience 

• Working for international company and/or global teams


Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture. 


Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.


Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.


Equal Employment Opportunity

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.


Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.


Accenture is committed to providing veteran employment opportunities to our service men and women.

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