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Accenture Interactive - Marketing Engagement Manager - Raleigh

Job Location: NC - Raleigh

Regional Description: Southeast

Job Number: 00601214


- Job description

Accenture Digital
The digital revolution is changing everything, transforming how we work and play.  Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries.  At the forefront of digital, you’ll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises.  Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.  
Your Role:
The Market Engagement Manager (MEM) serves as a single point of contact who is accountable towards local market for driving digital outcomes from demand through service, geared towards delivering locally lead MCM campaigns based on local insights and nuances derived from campaign interaction data and market trends.
  • Regular touch points (weekly/monthly) with LOC brand and MCM leads, as well at a more strategic level (e.g. quarterly) to support and provide input on the overall local brand strategy plan.
  • End-to-end orchestration to ensure delivery of campaigns including localization of global templates.
  • Extracting relevant assets from Library and providing them to LOC brand and MCM leads for consideration
  • Driving service adoption, local insights, MCM expertise & best practice guidance
  • Translating analytics and performance reports into meaningful recommendations to optimize campaigns “on-the-fly” as well as input into future campaign strategies
  • Ensures translation of assets to local markets and completion of campaigns briefing document
  • Coordination touchpoint with strategic and print agencies, as well as with medical and regulatory for reviews
  • Creates and maintains a close business relationship with the local client marketing lead and team, including regular travel to client site in for business meetings
  • Works with a LOC brand teams for prioritisation & adaptation when priorities change
  • Interfaces with offshore Digital Project Managers who manage actual execution to ensure correct priority and service levels for the local market
  • Ensures service reports and campaign reports delivered on time to local market client
  • Facilitate service introduction & change confirmation focusing on local market opportunities
  • Governance management to provide scheduling, management reporting inputs and action tracking associated with Service Governance
  • Knowledge of Pharma industry and marketing in highly regulated environments
  • Multi-channel marketing experience
  • Ability to understand and translate marketing analytics reports
  • Platform experience (especially AEM, Adobe Campaign)
  • Marketing Account Management experience (client-facing)
  • In-depth understanding of GSK Digital Delivery processes, digital tactics and capabilities
  • Knowledge of GSK global, regional and local digital objectives and strategy
  • Connected across Digital Delivery teams and GSK stakeholder groups
  • Awareness of digital trends
  • Cultural awareness and international experience
  • Relationship management 
  • Communications & Executive Reporting
  • Digital Project Delivery (Web, Social, Mobile)
Basic Qualifications:
  • Minimum of Bachelor's degree
  • Minimum of 4 years directly applicable work experience to include Agency experience
  • Minimum of 3 years experience in Digital Project Management required (web assembly, email, irep, banners)
  • Minimum of 3 years experience in life sciences industry required
Set Yourself Apart:
  • Strong project management skills with proven experience in delivery of digital content production services (specifically web assembly, email, banner)
  • Strong client relationship management skills
  • Anticipates key milestones and project dependencies/downstream implications to ensure success
  • Ability to critically assess a project or process to identify improvement opportunities
  • Experience working with agencies, client teams, third party vendors on print initiatives
  • Strong written and verbal communication skills to articulate project requirements, communicate project status, and interface with internal and external team members
  • PMI certification is a plus
  • Experience working with offshore delivery is a must.
Professional Requirements:
  • Team player with the ability to accomplish results as an active team member as well as on an individual basis
  • High level of professionalism, reliability and attention to detail
  • Ability to work in a process and deadline driven environment
  • Ability to manage and prioritize multiple projects
  • Ability to translate between technical and non-technical people
  • Ability to identify innovative ways to implement projects within established timeframes
  • Issue resolution skills are essential
  • Demonstrated leadership in professional setting; either military or civilian
  • Demonstrated teamwork and collaboration in a professional setting; either military or civilian




• Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement

• You’ll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects

• Opportunities to learn daily through training, assignments and collaboration with experts across the company

• Access to leading-edge technology

• Along with a competitive salary, Accenture offers a comprehensive package that includes generous paid time off, 401K match and an employee healthcare plan



Now is the time to become a digital disrupter. The opportunity is here—what’s stopping you from pursuing it?


Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).


Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. 


Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.


Equal Employment Opportunity:

 All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Job Candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.


Accenture is committed to providing veteran employment opportunities to our service men and women.

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