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Digital Optimization Consultant

Job Location: CA - San Francisco

Regional Description: West

Job Number: 00506033

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- Job description

Accenture Digital
The digital revolution is changing everything, transforming how we work and play.  Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries.  At the forefront of digital, you’ll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises.  Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.  
 
Accenture Interactive
Accenture Digital is powered by three practices – Interactive, Mobility and Analytics.  Accenture Interactive helps the world’s leading brands delight their customers and deliver superior business performance and customer experiences.  As part of Accenture Interactive Delivery, you’ll balance art and science to create award-winning digital experiences for today’s connected consumers through integrated and dynamic solutions that incorporate strategy, marketing, creative and technology.

 

YOUR ROLE: Digital Analytics & Optimization Consultant

The Digital Analytics and Optimization Consultant will work with clients throughout digital platform implementations to design and implement experience optimization capabilities which drive measurable lift on digital business goals. Responsibilities will include designing, configuring, and evaluating performance of optimization activities such as A/B and multivariate tests, targeted and personalized campaigns, and automated recommendations. The ideal candidate will be proficient in Adobe Analytics and Target and will have a background in using these tools to drive visitor engagement and conversion as well as implementing page tagging with a WCM system.

 

Essential Duties & Responsibilities                 

  • Provide business expertise and direction on how clients can best leverage analytics and optimization solutions to drive business decisioning and performance
  • Evaluate maturity of clients’ digital marketing capabilities and processes and deliver recommendations for streamlining efforts and improving results
  • Diagnose implementation errors and poor practices preventing clients from realizing value from analytics and optimization solutions
  • Design new or specify enhancements to analytics and optimization solutions
  • Support design and implementation of page tagging, configuration of testing and targeting campaigns, and report construction
  • Develop and deliver training to content authoring and digital intelligence teams
YOUR EXPERIENCE: Basic Qualifications
  • Experience translating digital business drivers into measurable KPIs
  • Experience designing and implementing custom web analytics solutions using tools such as Adobe Analytics, Google Analytics, and WebTrends
  • Experience coordinating website optimization efforts (dynamically targeted content, A/B and multivariate tests) using tools such as Adobe Target, Optimizely, and Visual Website Optimizer
  • Experience performing analysis, data modeling, and developing reports to answer critical business questions
  • Proficiency with Microsoft Excel and PowerPoint
  • Familiarity with web technologies including HTML and JavaScript
  • Exposure to the following technologies a plus:
    • Commercial WCM and eCommerce platforms (e.g., Adobe Experience Manager, Drupal, Sitecore, hybris, ATG)
    • Data management platforms (e.g., Adobe Audience Manager, Blue Kai, X+1)
    • Tag management systems (e.g., Adobe Activation (DTM), Ensighten)
    • Marketing automation and email marketing (e.g., Adobe Campaign, ExactTarget, Eloqua, Marketo)
    • CRM (e.g., Salesforce
  • Travel Required

SET YOURSELF APART: Preferred Skills

  • Bachelor’s Degree required, preferably in Business Administration, Interactive Marketing, Strategic Marketing, Product Development or Marketing Communications.
  • Prior digital marketing or business intelligence role within industry sectors such as CPG/retail, financial services, life sciences, media publishing preferred.
WHERE YOU LIVE: Anywhere in the West within 90 minutes of an Accenture office
 
OUR COMMITMENT TO YOU 
  • Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement
  • You’ll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects
  • Opportunities to learn daily through training, assignments and collaboration with experts across the company
  • Access to leading-edge technology
  • Along with a competitive salary, Accenture offers a comprehensive package that includes generous paid time off, 401K match and an employee healthcare plan
CALL TO ACTION
 
Now is the time to become a digital disrupter. The opportunity is here—what’s stopping you from pursuing it?
 
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).
 
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. 
 
Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
 
Equal Employment Opportunity:
 
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Job Candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
 
Accenture is committed to providing veteran employment opportunities to our service men and women.

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