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Marketing Analytics Manager

Job Location: IL - Chicago

Job Number: 00469309

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- Job description

Organization: Corporate Functions/Marketing and Communications 

Role: Marketing Analytics Manager

Location: Chicago

 

Accenture

Bring your big ideas and marketing expertise to Accenture and you may find that your career catapults to places you never imagined.  As a leader in management consulting, technology and outsourcing services, our teams work closely with clients to improve the way the world works and lives. Whether you work directly with clients or manage important internal initiatives and efforts, you’ll find amazing opportunities to make a measurable difference.

 

Corporate Functions – Marketing & Communications

As part of this team, you’ll play a key role in helping Accenture execute its strategy. You’ll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.

 

Job Description

In this role, you will help define the strategy and run the program for Accenture North America’s data-driven marketing, analytics, and reporting efforts to optimize marketing initiatives across the US and Canada. This role will be responsible for helping our regional and local marketing leads in the US and Canada drive growth with our G2000 clients and targets, measure our impact in gaining visibility in the local markets and help build the right relationships at our clients and targets. The role will involve a combination of analytics, research, audience segmentation, establishing and measuring KPIs and the development of processes to maximize the effectiveness of our marketing initiatives. The role will interface with regional marketing leads, industry and business marketers. This position reports to the Senior Managing Director – Marketing & Communications – North America.

 

Responsibilities

  • Design an approach to maximize the use of data (salesforce.com, digital campaign reporting, social media engagement metrics, etc.) as a vehicle to power and optimize our regional and local marketing initiatives to help grow the business.
  • Oversee quarterly media monitoring reporting to measure the impact of local marketing activities in gaining market visibility.
  • Provide guidance and support to local marketing leads regarding where our leaders can best interact with clients (boards, business and technology organizations, non-profits, etc.).
  • Establish and manage processes to track and report marketing KPIs – working with local marketing leads - using a marketing scorecard for North America.
  • Design and build dashboards in Salesforce.com to report marketing activities in our 5 regions in North America plus Canada and each of our key markets (cities).
  • Perform deep dive analysis and present actionable insights for specific marketing initiatives.
  • Collaborate with local marketing leads to monitor and maintain campaign and event activity owned by the North American marketing team keep leadership informed about relevant marketing/relationship development opportunities.
  • Ensure that the North America marketing team is actively inputting marketing activities, costs and results into salesforce.com.
  • Provide ad hoc reporting and list generation for the North America marketing team.
  • Capture best practices from various marketing teams across Accenture to ensure efficient and effective data capture and reporting.
  • Manage off-shore Marketing Operations resources, where applicable, support database marketing and reporting efforts.
  • Create and oversee data analytics governance processes.

Basic Qualifications:

  • Bachelor's Degree or other 4 year University Degree; graduate degree and/or special studies in analytics a plus
  • Minimum of 10 years of experience with strong emphasis in the research and analytics

Preferred Qualifications:

  • Understanding of salesforce.com and willingness to become a skilled user
  • Expert at Excel; proficient with other MS Office products
  • Experience working in a large enterprise environment
  • Proficient user or willingness to learn Tableau
  • Experience in measuring social media, mobile, and digital marketing campaign efforts

Professional Skills:

  • Demonstrated experience with and passion for technology. Additionally, be able to learn quickly and have a naturally curious mindset
  • Strategic mindset with the ability to see the big picture
  • Possess outstanding strategic planning skills and an ability to bring plans to life at speed
  • Strong analytical mindset and skills, including the ability to break down complex data scenarios into digestible components
  • Executive level presence and influence
  • Ability to manage and build relationships in a matrix organizational environment
  • Ability to operate with a high level of energy, commitment and enthusiasm to take on a complex, challenging role in a dynamic, fast-paced organization
  • Ability to work autonomously and independently, yet integrate appropriately with other areas within Marketing & Communications and other areas within Accenture
  • Ability to manage multiple projects under tight deadlines
  • Strong communication, presentation, project management and critical thinking skills
  • Ability to interact with all levels of end users and technical resources
  • Demonstrated leadership in professional setting; either military or civilian
  • Demonstrated teamwork and collaboration in a professional setting; either military or civilian

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

 

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

 

Accenture is a federal contractor and an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

 

Equal Employment Opportunity

 

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

 

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

 

Accenture is committed to providing veteran employment opportunities to our service men and women.



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